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Masterclass On Brand Strategy Marcus Collins
Turn culture into your best marketing weapon
ABOUT Marcus Collins
“As the Chief Strategy Officer at Wieden+Kennedy New York, and a marketing Professor at the Ross School of Business, University of Michigan, Marcus Collins bridges the academic-practitioner gap for blue-chip brands and startups alike. Over the course of his career, Collins has developed a practice for creating culturally contagious ideas that inspire people to take action. In addition, he served as Head of Digital Strategy for Beyoncé.
His acclaimed book For The Culture: The Power Behind What We Buy, What We Doe Who We Want to Be examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement.”
WHAT YOU’LL LEARN
- Acquisire una profonda comprensione dell'impatto della cultura sul comportamento del consumatore
- Sviluppare strategie di brand di successo entrando in contatto con i clienti e sfruttando le tendenze culturali
- Creare campagne di marketing sostenibili con un impatto duraturo coinvolgendo efficacemente le community
"Chi è leader della cultura tende ad avere più successo di chi segue le mode."
– Marcus Collins
Benefits
Accesso completo
Access to each of the sessions via our virtual event platform
Q&A
Certificate Of Attendance
Signed by Marcus Collins and WOBI
On-demand Recordings
EXECUTIVE SUMMARY
TRADUZIONE SIMULTANEA
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