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Masterclass On Brand Strategy Marcus Collins

Turn culture into your best marketing weapon

Want to elevate your brand to new heights of influence and success? Discover how culture can be your catalyst with Marcus Collins.

ABOUT Marcus Collins

“As the Chief Strategy Officer at Wieden+Kennedy New York, and a marketing Professor at the Ross School of Business, University of Michigan, Marcus Collins bridges the academic-practitioner gap for blue-chip brands and startups alike. Over the course of his career, Collins has developed a practice for creating culturally contagious ideas that inspire people to take action. In addition, he served as Head of Digital Strategy for Beyoncé.

His acclaimed book For The Culture: The Power Behind What We Buy, What We Doe Who We Want to Be examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement.”

WHAT YOU’LL LEARN

  • Acquisire una profonda comprensione dell'impatto della cultura sul comportamento del consumatore
  • Sviluppare strategie di brand di successo entrando in contatto con i clienti e sfruttando le tendenze culturali
  • Creare campagne di marketing sostenibili con un impatto duraturo coinvolgendo efficacemente le community

Structure and format

Accesso completo

Accesso a tutte le sessioni attraverso la nostra piattaforma di eventi virtuali

Q&A

Opportunity to send questions and have them answered by Marcus Collins during the session
h

Certificate Of Attendance

Signed by Marcus Collins and WOBI

On-demand Recordings

Access the recordings of each session for 30 days in our website platform

EXECUTIVE SUMMARY

Un riassunto scritto delle principali conclusioni di ogni sessione.

TRADUZIONE SIMULTANEA

Ascoltate i contenuti in inglese o con interpretazione in spagnolo e italiano.

JOIN THOUSANDS OF BUSINESS LEADERS WORLDWIDE

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USD $249