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Masterclass On Brand Strategy Marcus Collins
Turn culture into your best marketing weapon
ABOUT Marcus Collins
“As the Chief Strategy Officer at Wieden+Kennedy New York, and a marketing Professor at the Ross School of Business, University of Michigan, Marcus Collins bridges the academic-practitioner gap for blue-chip brands and startups alike. Over the course of his career, Collins has developed a practice for creating culturally contagious ideas that inspire people to take action. In addition, he served as Head of Digital Strategy for Beyoncé.
His acclaimed book For The Culture: The Power Behind What We Buy, What We Doy Who We Want to Be examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement.”
WHAT YOU’LL LEARN
- Comprender el impacto de la cultura en el comportamiento del consumidor
- Conectar con el cliente y aprovechar las tendencias culturales para desarrollar estrategias de marca de éxito
- Crear campañas de marketing de impacto a través del engagement con diferentes colectivos y comunidades
Benefits
Acceso exclusivo
Acceso a cada una de las sesiones a través de nuestra plataforma de eventos virtuales
Q&A
Certificate Of Attendance
Signed by Marcus Collins and WOBI
On-demand Recordings
Access the recordings of each session for 30 days in our website platform
RESUMEN EJECUTIVO
Resumen por escrito de las principales conclusiones de cada sesión
TRADUCCIÓN SIMULTÁNEA
Escuche los contenidos en inglés o con interpretación al español y al italiano
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