WOBI ON GROWTH STRATEGY

Prof. Rita McGrath is widely recognized as a global authority on leading innovation and growth during times of uncertainty. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide. She is the author of five books including the best-selling The End of Competitive Advantage and Discovery Driven Growth, cited by Clayton Christensen as creating “one of the most important management ideas ever developed”.

Her new book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Rita is also the founder of Valize, an innovation platform whose mission is to help organizations build lasting innovation capability as the basis for long term shared prosperity.

SESSION 1 – 2 Hours

01 WELCOME TO THE NEW STRATEGY PLAYBOOK

• From sustainable to transient competitive advantage
• The 6 elements of the new strategy playbook
• From industry à arena – who are your competitors, really?

SESSION 2 – 2 Hours

02 TOOLS FOR MANAGING STRATEGIC GROWTH IN UNCERTAIN ENVIRONMENTS

• Options thinking and activity portfolios
• Discovery driven planning – converting assumptions to knowledge
• Healthy disengagement

SESSION 3 – 2 Hours

03 COMPETING IN ARENAS – YOUR CUSTOMERS SHOULD NOT BE A MYSTERY

• Segmentation on the basis of behaviors, not demographics
• Consumption chain – understanding the customers’ total experience
• Attribute analysis – what are the tradeoffs customers are making as they evaluate your offerings?

01

WELCOME TO THE NEW STRATEGY PLAYBOOK

• From sustainable to transient competitive advantage
• The 6 elements of the new strategy playbook
• From industry à arena – who are your competitors, really?

02

TOOLS FOR MANAGING STRATEGIC GROWTH IN UNCERTAIN ENVIRONMENTS

• Options thinking and activity portfolios
• Discovery driven planning – converting assumptions to knowledge
• Healthy disengagement

03

COMPETING IN ARENAS – YOUR CUSTOMERS SHOULD NOT BE A MYSTERY

• Segmentation on the basis of behaviors, not demographics
• Consumption chain – understanding the customers’ total experience
• Attribute analysis – what are the tradeoffs customers are making as they evaluate your offerings?