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on demand

WOBI ON GROWTH STRATEGY

with Rita McGrath
Gain the knowledge, skills and abilities necessary to achieve excellence as a CEO

Develop a comprehensive vision of business growth strategy

Identify the levers and keys for creating a strategy aimed at purposeful growth of the organization

Executive teams who want to grow their organization in a sustainable way

Leaders focused on strengthening and transforming their organizations

Managers seeking to develop growth strategies for their businesses

Prof. Rita McGrath is widely recognized as a global authority on leading innovation and growth during times of uncertainty. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide. She is the author of five books including the best-selling The End of Competitive Advantage and Discovery Driven Growth, cited by Clayton Christensen as creating “one of the most important management ideas ever developed”.

Her new book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Rita is also the founder of Valize, an innovation platform whose mission is to help organizations build lasting innovation capability as the basis for long term shared prosperity.

SESSION 12 Hours

01 WELCOME TO THE NEW STRATEGY PLAYBOOK

  • From sustainable to transient competitive advantage
  • The 6 elements of the new strategy playbook
  • From industry à arena – who are your competitors, really?

SESSION 22 Hours

02 TOOLS FOR MANAGING STRATEGIC GROWTH IN UNCERTAIN ENVIRONMENTS

  • Options thinking and activity portfolios
  • Discovery driven planning – converting assumptions to knowledge
  • Healthy disengagement

SESSION 32 Hours

03 COMPETING IN ARENAS – YOUR CUSTOMERS SHOULD NOT BE A MYSTERY

  • Segmentation on the basis of behaviors, not demographics
  • Consumption chain – understanding the customers’ total experience
  • Attribute analysis – what are the tradeoffs customers are making as they evaluate your offerings?
Gain the knowledge, skills and abilities necessary to achieve excellence as a CEO

Develop a comprehensive vision of business growth strategy

Identify the levers and keys for creating a strategy aimed at purposeful growth of the organization

Executive teams who want to grow their organization in a sustainable way

Leaders focused on strengthening and transforming their organizations

Managers seeking to develop growth strategies for their businesses

Prof. Rita McGrath is widely recognized as a global authority on leading innovation and growth during times of uncertainty. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide. She is the author of five books including the best-selling The End of Competitive Advantage and Discovery Driven Growth, cited by Clayton Christensen as creating “one of the most important management ideas ever developed”.

Her new book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Rita is also the founder of Valize, an innovation platform whose mission is to help organizations build lasting innovation capability as the basis for long term shared prosperity.

 

SESSION 12 Hours

01

WELCOME TO THE NEW STRATEGY PLAYBOOK

  • From sustainable to transient competitive advantage
  • The 6 elements of the new strategy playbook
  • From industry à arena – who are your competitors, really?
SESSION 2 – 2 Hours

02

TOOLS FOR MANAGING STRATEGIC GROWTH IN UNCERTAIN ENVIRONMENTS

  • Options thinking and activity portfolios
  • Discovery driven planning – converting assumptions to knowledge
  • Healthy disengagement
SESSION 3 – 2 Hours

03

COMPETING IN ARENAS – YOUR CUSTOMERS SHOULD NOT BE A MYSTERY

  • Segmentation on the basis of behaviors, not demographics
  • Consumption chain – understanding the customers’ total experience
  • Attribute analysis – what are the tradeoffs customers are making as they evaluate your offerings?

“We need to go from a mindset where the assumption is stability to an assumption that you need to be coming in frequently and asking about change: what is changing in our markets, in technologies…”

Rita McGrath

Included with your Registration

Full Access

Access to the On Demand content for 30 days.

EXECUTIVE SUMMARY

Written overview of key learnings from each session.
MULTI-LANGUAGE
All sessions available in English, Spanish, Italian and Portuguese.
CONTENT
6 hours of content.

register now

INDIVIDUAL

249USD

249 USD

GROUPS

3 PARTICIPANTS

SAVE 108 USD!

639USD

747 USD

3 PARTICIPANTS

639USD 747USD 

save 108 usd!

5 PARTICIPANTS

SAVE 206 USD!

1,039USD

1,245 USD

5 PARTICIPANTS

1,039USD 1,245USD 

save 206 usd!

10 PARTICIPANTS

SAVE 491 USD!

1,999USD

2,490 USD

10 PARTICIPANTS

1,999USD 2,490USD 

save 491 usd!

THE IDEAL LEARNING EXPERIENCE FOR ANY TEAM!

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