on demand

WOBI ON GROWTH STRATEGY

with Rita McGrath

249 ^USD

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Gain the knowledge, skills and abilities necessary to achieve excellence as a CEO

Develop a comprehensive vision of business growth strategy

Identify the levers and keys for creating a strategy aimed at purposeful growth of the organization

Executive teams who want to grow their organization in a sustainable way

Leaders focused on strengthening and transforming their organizations

Managers seeking to develop growth strategies for their businesses

Prof. Rita McGrath is widely recognized as a global authority on leading innovation and growth during times of uncertainty. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide. She is the author of five books including the best-selling The End of Competitive Advantage and Discovery Driven Growth, cited by Clayton Christensen as creating “one of the most important management ideas ever developed”.

Her new book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Rita is also the founder of Valize, an innovation platform whose mission is to help organizations build lasting innovation capability as the basis for long term shared prosperity.

SESSION 1 – 2 Hours

01 WELCOME TO THE NEW STRATEGY PLAYBOOK

From sustainable to transient competitive advantage
The 6 elements of the new strategy playbook
From industry à arena – who are your competitors, really?

SESSION 2 – 2 Hours

02 TOOLS FOR MANAGING STRATEGIC GROWTH IN UNCERTAIN ENVIRONMENTS

Options thinking and activity portfolios
Discovery driven planning – converting assumptions to knowledge
Healthy disengagement

SESSION 3 – 2 Hours

03 COMPETING IN ARENAS – YOUR CUSTOMERS SHOULD NOT BE A MYSTERY

Segmentation on the basis of behaviors, not demographics
Consumption chain – understanding the customers’ total experience
Attribute analysis – what are the tradeoffs customers are making as they evaluate your offerings?

Gain the knowledge, skills and abilities necessary to achieve excellence as a CEO

Develop a comprehensive vision of business growth strategy

Identify the levers and keys for creating a strategy aimed at purposeful growth of the organization

Executive teams who want to grow their organization in a sustainable way

Leaders focused on strengthening and transforming their organizations

Managers seeking to develop growth strategies for their businesses

Prof. Rita McGrath is widely recognized as a global authority on leading innovation and growth during times of uncertainty. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide. She is the author of five books including the best-selling The End of Competitive Advantage and Discovery Driven Growth, cited by Clayton Christensen as creating “one of the most important management ideas ever developed”.

Her new book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Rita is also the founder of Valize, an innovation platform whose mission is to help organizations build lasting innovation capability as the basis for long term shared prosperity.

SESSION 1 – 2 Hours

01

WELCOME TO THE NEW STRATEGY PLAYBOOK

From sustainable to transient competitive advantage
The 6 elements of the new strategy playbook
From industry à arena – who are your competitors, really?

SESSION 2 – 2 Hours

02

TOOLS FOR MANAGING STRATEGIC GROWTH IN UNCERTAIN ENVIRONMENTS

Options thinking and activity portfolios
Discovery driven planning – converting assumptions to knowledge
Healthy disengagement

SESSION 3 – 2 Hours

03

COMPETING IN ARENAS – YOUR CUSTOMERS SHOULD NOT BE A MYSTERY

Segmentation on the basis of behaviors, not demographics
Consumption chain – understanding the customers’ total experience
Attribute analysis – what are the tradeoffs customers are making as they evaluate your offerings?