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Masterclass On Strategy
Michael Porter

Elevate your business strategy

Transform your organization adopting a growth-oriented strategy with one of the world’s most legendary management thinkers.

ABOUT Michael Porter

Widely recognized as the father of modern business strategy, Dr. Michael E. Porter is a renowned economist and one of the world’s most legendary thinkers on management and competitiveness. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies, and societies, including market competition and company strategy, economic development, the environment, and health care.

Il suo primo libro Competitive Strategy, ha letteralmente ridefinito il campo della strategia moderna fin dalla sua prima pubblicazione nel 1980. Oggi, secondo il magazine Fortune, Porter ha “influenzato molti più executive di qualsiasi altro professore di business al mondo”.

WHAT YOU’LL LEARN

  • Comprendere i driver fondamentali della concorrenza del settore e come analizzare la struttura del settore per identificare e massimizzare il vantaggio competitivo
  • Saper progettare un corretto posizionamento strategico: come creare un valore unico attraverso un vantaggio competitivo duraturo
  • Analizzare come le aziende integrano le questioni sociali nella strategia per beneficiare la società e, allo stesso tempo, rafforzare la redditività
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“There’s no one best strategy that we all have to follow. We have to decide how we are going to compete to deliver unique value to the customers we have chosen to serve”.

– Michael Porter

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Benefits

Accesso completo

Access to each of the sessions via our virtual event platform

Q&A

Opportunity to send questions and have them answered by Michael Porter during the session
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Certificate Of Attendance

Signed by Michael Porter and WOBI

On-demand Recordings

Access the recordings of each session for 30 days in our website platform

EXECUTIVE SUMMARY

Written overview of key learnings from each session

TRADUZIONE SIMULTANEA

Listen to content in English or with interpretation into Spanish and Italian

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