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Masterclass On Creative Leadership
Kevin Roberts

Forge new paths with creative leadership

The power of creativity has no bounds. Learn how to unleash it, overcome its main obstacles and build a winning culture with Kevin Roberts.

ABOUT Kevin Roberts

Rinomato consulente creativo, Kevin Roberts è stato per oltre vent’anni CEO di Saatchi & Saatchi, una delle più prestigiose agenzie pubblicitarie al mondo, e responsabile dell’efficacia di importanti campagne per organizzazioni come Toyota e Procter & Gamble. Ha scritto numerosi best seller, tra cui Lovemarks: the Future Beyond Brands, un rivoluzionario libro di business che ha permesso di coniare il termine “Lovemarks”, ritenuto una delle dieci “Ideas of the Decade”. Fondatore di Red Rose Consulting, Roberts attualmente è consulente in materia di creative thinking, marketing e leadership. La sua più recente pubblicazione è 64 Shots: Leadership in a Crazy World.

WHAT YOU’LL LEARN

  • Comprendere l'importanza e le differenze tra management e leadership
  • Scoprire le tecniche necessarie per creare efficacemente una cultura vincente
  • Sviluppare una nuova concezione di produttività basata sulla determinazione e sulla passione
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“We’re in the age of the idea. The organizations that can develop a culture of creativity and idea generation will be the winners.”

– Kevin Roberts

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Benefits

Accesso completo

Access to each of the sessions via our virtual event platform

Q&A

Opportunity to send questions and have them answered by Kevin Roberts during the session

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Certificate Of Attendance

Signed by Kevin Roberts and WOBI

On-demand Recordings

Access the recordings of each session for 30 days in our website platform

EXECUTIVE SUMMARY

Written overview of key learnings from each session

TRADUZIONE SIMULTANEA

Listen to content in English or with interpretation into Spanish and Italian

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