on demand

WOBI on Strategy & Management

with Roger Martin

249^USD

Learn actionable guidance for producing a strategy that makes a difference for your organizations.

Understand the principles to business strategies to produce systemic, consistent and profitable innovation and competitive advantage.

Improve your leadership skills by learning how to cultivate your integrative thinking capacity.

Professor Roger Martin is a writer, strategy advisor and in 2017 was named the #1 management thinker in world by Thinkers50, a biannual ranking of the most influential global business thinkers.

He is also former Dean and Institute Director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto in Canada. His newest book is A New Way to Think: Your Guide to Superior Managerial Effectiveness (Harvard Business Review Press, 2022).

SESSION 1: THE CONTENT OF STRATEGY – 2 hours

01 WHAT STRATEGY IS & ISN’T

It is not planning, it is real choice
It is not an annual exercise, it is a problem-solving tool
It is not primarily analytical, it is imaginative

02 THE KEY COMPONENTS OF STRATEGY CHOICE

The motivation for strategy: Winning Aspiration
The heart of strategy: Where-to-Play & How-to-Win
The reality check on strategy: Must-Have Capabilities & Enabling Management Systems

SESSION 2: THE PROCESS FOR STRATEGY – 2 hours

03 THE DIVERGENT PHASE

Problem definition
Framing a ‘How Might We’ question
Generating Possibilities

04 THE CONVERGENT PHASE

Reverse-engineering the possibilities: what would have to be true?
Identifying barriers to choice
Designing testing and transformation
Making strategy choice

Learn actionable guidance for producing a strategy that makes a difference for your organizations.

Understand the principles to business strategies to produce systemic, consistent and profitable innovation and competitive advantage.

Improve your leadership skills by learning how to cultivate your integrative thinking capacity.

Professor Roger Martin is a writer, strategy advisor and in 2017 was named the #1 management thinker in world by Thinkers50, a biannual ranking of the most influential global business thinkers.

He is also former Dean and Institute Director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto in Canada. His newest book is A New Way to Think: Your Guide to Superior Managerial Effectiveness (Harvard Business Review Press, 2022).

DÍA 1: THE CONTENT OF STRATEGY – 2 hours

01

WHAT STRATEGY IS & ISN’T

It is not planning, it is real choice
It is not an annual exercise, it is a problem-solving tool
It is not primarily analytical, it is imaginative

02

THE KEY COMPONENTS OF STRATEGY CHOICE

The motivation for strategy: Winning Aspiration
The heart of strategy: Where-to-Play & How-to-Win
The reality check on strategy: Must-Have Capabilities & Enabling Management Systems

DÍA 2: THE PROCESS FOR STRATEGY – 2 hours

03

THE DIVERGENT PHASE