What is the
World Business Forum

Organised by WOBI each year in different cities across the Americas, Europe, Asia and Australia, World Business Forum is a two-day event that brings together thousands of restless minds who share the same passion for business.

Those who attend do so to learn and be inspired by some of the most influential figures in the business world and beyond; A blend of content delivered by CEOs, entrepreneurs, innovators, thought leaders and creative minds.

In a world of information overload, World Business Forum focuses on the issues most relevant for today’s leaders and businesspeople, stimulating new thinking and inspiring action. It also provides a unique networking environment to connect with like-minded professionals.

Humanification

Business is and always has been about people – employees, collaborators, customers, shareholders. But rather than exploring the diversity and creative potential of people, much of the story of modern management has been about ensuring order, structure, efficiency and regularity.

As technology has advanced in recent years it has empowered us in so many ways – providing us with the data, metrics and automation that have driven vast improvements in productivity.

But too often the focus of leaders continues to be on structural organisation – not on empowering those who actually make up those organisations; on the product – not on the consumer for whom the product is supposedly made for; on the technology – not on the problem that technology is supposed to solve.

Let’s focus on people.
Now and always.