INNOVATION MANAGEMENT AND STRATEGY
with Mohan Sawhney
Deepen the fundamental questions surrounding the world of strategy
Understand the dimensions of business innovation and how to manage them
Discover how to grow your business organically
Learn how to create an internal and external ecosystem of connected innovation
A unique experience of digital learning
Easy to follow through modules and lessons
Assessment and reviews
100% Online course
Get certified: diploma to be uploaded on your professional networks
Self-paced to be completed in 3 months
Get to know Mohan Sawhney
Mohan Sawhney is a noted management consultant, author and academic. He is the McCormick Tribune Professor of Technology at the Kellogg School of Management and regularly advises and speaks to Global 2000 firms and governments worldwide.
His speaking and consulting clients include Accenture, Microsoft, Cisco Systems and many others global leading companies. He wrote 6 books as a well as dozens of articles in academical reviews.
Full program
MODULE 1. FUNDAMENTALS OF BUSINESS INNOVATION
– The 7 business innovation myths
– Defining business innovation
– The 12 dimensions of business innovation – The innovation radar
– Barriers to innovation
– Best practices in managing innovation
– Getting innovation done
MODULE 2. DISCOVERING INSIGHTS TO DRIVE INNOVATION
– Understanding customer insights
– Sources of customer insights
– Why customers can’t give you insights
– Tools for generating insights: Ethnography
– Tools for generating insights: Customer experience mapping
– Tools for generating insights: Human factor research
– Tools for generating insights: Lead user analysis
– Summary – When to use what tool
MODULE 3. PATHWAYS FOR ORGANIC GROWTH & INNOVATION
– The three pathways for organic growth
– Pathway 1: Increase share of wallet
– Pathway 2: Increase share of market
– Pathway 3: Increase size of market
– Choosing the best pathway for growth
MODULE 4. ORGANIZING FOR INNOVATION
– Why are you not organized for innovation?
– Habits of highly innovative companies
– Creating homes for innovation
– Managing disruptive innovation
– Unleashing the innovation potential of people
MODULE 5. INNOVATION IN A CONNECTED WORLD
– Connected innovation
– Creating an innovation ecosystem
– Sourcing external innovation
– Organizing for connected innovation
– Preparing for connected innovation
MODULE 6. INNOVATION AND DIGITAL DISRUPTION
– Understanding digital disruption
– Market disruption
– Product disruption
– Channel disruption
– Digital transformation strategies – Part 1
– Digital transformation strategies – Part 2
– Leading digital transformation