nov 29 and 30, 2022

WOBI on Strategy & Management

Roger Martin, one of the most influential business thinkers, will share during this this two-day digital masterclass, the keys to create a successful management strategy and his thoughts on how leaders should focus on what really matters.

Masterclass included in our WOBIPass

nov 29 and 30, 2022

WOBI on Strategy & Management

Masterclass included in our WOBIPass

Roger Martin, one of the most influential business thinkers, will share during this this two-day digital masterclass, the keys to create a successful management strategy and his thoughts on how leaders should focus on what really matters.

Learn actionable guidance for producing a strategy that makes a difference for your organizations.

Understand the principles to business strategies to produce systemic, consistent and profitable innovation and competitive advantage.

Improve your leadership skills by learning how to cultivate your integrative thinking capacity.

Download brochure

Professor Roger Martin is a writer, strategy advisor and in 2017 was named the #1 management thinker in world by Thinkers50, a biannual ranking of the most influential global business thinkers.

He is also former Dean and Institute Director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto in Canada. His newest book is A New Way to Think: Your Guide to Superior Managerial Effectiveness (Harvard Business Review Press, 2022).

Download brochure

07:00 Los Angeles | 09:00 Mexico City | 10:00 New York, Bogotá, Lima, | 12:00 Buenos Aires, Brasilia | 15:00 London, Lisbon | 16:00 Berlin, Madrid, Rome (November 29 & 30)

02:00 Sydney (November 30 & December 1)

DAY 1: THE CONTENT OF STRATEGY2 hours

01 WHAT STRATEGY IS & ISN’T

  • It is not planning, it is real choice
  • It is not an annual exercise, it is a problem-solving tool
  • It is not primarily analytical, it is imaginative

02 THE KEY COMPONENTS OF STRATEGY CHOICE

  • The motivation for strategy: Winning Aspiration
  • The heart of strategy: Where-to-Play & How-to-Win
  • The reality check on strategy: Must-Have Capabilities & Enabling Management Systems
DAY 2: THE PROCESS FOR STRATEGY2 hours

03 THE DIVERGENT PHASE

  • Problem definition
  • Framing a ‘How Might We’ question
  • Generating Possibilities

04 THE CONVERGENT PHASE

  • Reverse-engineering the possibilities: what would have to be true?
  • Identifying barriers to choice
  • Designing testing and transformation
  • Making strategy choice
Learn actionable guidance for producing a strategy that makes a difference for your organizations.

Understand the principles to business strategies to produce systemic, consistent and profitable innovation and competitive advantage.

Improve your leadership skills by learning how to cultivate your integrative thinking capacity.

Download brochure

Professor Roger Martin is a writer, strategy advisor and in 2017 was named the #1 management thinker in world by Thinkers50, a biannual ranking of the most influential global business thinkers.

He is also former Dean and Institute Director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto in Canada. His newest book is A New Way to Think: Your Guide to Superior Managerial Effectiveness (Harvard Business Review Press, 2022).

Download brochure

07:00 Los Angeles | 09:00 Mexico City | 10:00 New York, Bogotá, Lima, | 12:00 Buenos Aires, Brasilia | 15:00 London, Lisbon | 16:00 Berlin, Madrid, Rome (November 29 & 30)

02:00 Sydney (November 30 & December 1)

DAY 1: THE CONTENT OF STRATEGY2 hours
01

WHAT STRATEGY IS & ISN’T

  • It is not planning, it is real choice
  • It is not an annual exercise, it is a problem-solving tool
  • It is not primarily analytical, it is imaginative
02

THE KEY COMPONENTS OF STRATEGY CHOICE

  • The motivation for strategy: Winning Aspiration
  • The heart of strategy: Where-to-Play & How-to-Win
  • The reality check on strategy: Must-Have Capabilities & Enabling Management Systems
DAY 2: THE PROCESS FOR STRATEGY2 hours
03

THE DIVERGENT PHASE

  • Problem definition
  • Framing a ‘How Might We’ question
  • Generating Possibilities
04

THE CONVERGENT PHASE

  • Reverse-engineering the possibilities: what would have to be true?
  • Identifying barriers to choice
  • Designing testing and transformation
  • Making strategy choice

Included with your registration

Full Access

Access to each of the sessions via our virtual event platform

Interactive Q&A

Opportunity to send questions and have them answered by Roger Martin during the session

Certificate of Attendance

Signed by Roger Martin and WOBI

On-Demand Recordings

Access the recordings of each session for 30 days

Executive Summary

Written overview of key learnings from each session

Simultaneous interpretation

Listen to content in English or with interpretation into Spanish and Italian

Full Access

Access to each of the sessions via our virtual event platform
Interactive Q&A
Opportunity to send questions and have them answered by Roger Martin during the session
Certificate of Attendance
Signed by Roger Martin and WOBI
On-Demand Recordings
Access the recordings of each session for 30 days

Executive Summary

Written overview of key learnings from each session
Simultaneous Interpretation
Listen to content in English or with interpretation into Spanish and Italian

“You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase the odds of success”.

ROGER MARTIN

Contact Us

Get in touch regarding:

– Questions about the program
– Bespoke group packages for 10+ attendees
– Sponsorship opportunities

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