on demand

WOBI on Customer Experience Strategy

with Martin Lindstrom

249 ^USD

DOWNLOAD BROCHURE

Understand how customers have changed over the past three years

Build a roadmap to better connect with your customers

Develop a set of tools to build a remarkable customer journey

Marketing managers and Customer Service teams

Everyone looking to create Customer Centric organizations

Leaders who want to develop more powerful brands

Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group. TIME Magazine has named Lindstrom one of the World’s 100 Most Influential People and Thinkers50 has selected Lindstrom to be among the world’s top 50 business thinkers. Lindstrom is a high profile speaker and author of 7 New York Times best-selling books. His book Brand Sense was critically acclaimed by The Wall Street Journal as one of the five best marketing books ever published.

SESSION 1 – 2 hours

01 A DEEP DIVE INTO THE MINDS OF TOMORROWS CUSTOMER

Customers have changed a lot over the past 3 years. But how much? You’re about to find out
The five biggest misunderstandings of how today’s customer behaves
Simple guidelines that will put your organization among the world’s top 0.1%

02 WHY IS MY ORGANISATION SO DISCONNECTED TO THE CUSTOMER?

Why you are struggling with internal lip syncing and empty promises about placing the customer in the centre
How to get your organisation truly engaged – so that they’re not just ‘talking the talk’ but ‘walking the walk’
Here’s the roadmap to follow – the does (and most importantly) the don’ts… the pitfall every single client I’ve worked with seems to be trapped by

SESSION 2 – 2 hours

03 WHAT IS BEST IN CLASS?

Some companies are good – and some remarkable … here’s the difference
What we can learn from the remarkable companies
Can you (realistically) do the same or is your reality different?

04 CREATING A REMARKABLE CUSTOMER JOURNEY

The building blocks you need to work with
Creating a world class customer journey
Bringing the rest of the organisation with you

Understand how customers have changed over the past three years

Build a roadmap to better connect with your customers

Develop a set of tools to build a remarkable customer journey

Marketing managers and Customer Service teams

Everyone looking to create Customer Centric organizations

Leaders who want to develop more powerful brands

SESSION 1 – 2 hours

A DEEP DIVE INTO THE MINDS OF TOMORROWS CUSTOMER

Customers have changed a lot over the past 3 years. But how much? You’re about to find out
The five biggest misunderstandings of how today’s customer behaves
Simple guidelines that will put your organization among the world’s top 0.1%

WHY IS MY ORGANISATION SO DISCONNECTED TO THE CUSTOMER?

Why you are struggling with internal lip syncing and empty promises about placing the customer in the centre
How to get your organisation truly engaged – so that they’re not just ‘talking the talk’ but ‘walking the walk’
Here’s the roadmap to follow – the does (and most importantly) the don’ts… the pitfall every single client I’ve worked with seems to be trapped by

SESSION 2 – 2 hours

WHAT IS BEST IN CLASS?