WOBI on Customer Experience Strategy
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SESSION 1 – 2 hours 01 A DEEP DIVE INTO THE MINDS OF TOMORROWS CUSTOMER
02 WHY IS MY ORGANISATION SO DISCONNECTED TO THE CUSTOMER?
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SESSION 2 – 2 hours 03 WHAT IS BEST IN CLASS?
04 CREATING A REMARKABLE CUSTOMER JOURNEY
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Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group. TIME Magazine has named Lindstrom one of the World’s 100 Most Influential People and Thinkers50 has selected Lindstrom to be among the world’s top 50 business thinkers. Lindstrom is a high profile speaker and author of 7 New York Times best-selling books. His book Brand Sense was critically acclaimed by The Wall Street Journal as one of the five best marketing books ever published. |
SESSION 1 – 2 hours |
01 A DEEP DIVE INTO THE MINDS OF TOMORROWS CUSTOMER |
|
02 WHY IS MY ORGANISATION SO DISCONNECTED TO THE CUSTOMER? |
|
SESSION 2 – 2 hours |
03 WHAT IS BEST IN CLASS? |
|
04 CREATING A REMARKABLE CUSTOMER JOURNEY |
|
“Every successful brand stands for something more than itself, and that thing is emotional. A great brand promises hope, the contagion of coolness, or desirability, or love, or romance, or acceptance, or luxury, or youth, or sophistication, or high-quality technology”.
MARTIN LINDSTROM
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WOBI on Customer Experience Strategy
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