on demand

WOBI ON STRATEGY

com Michael Porter

249 ^USD

Compreender os principais factores de concorrência do sector e como analisar a estrutura do sector para identificar e maximizar a vantagem competitiva

Saber como conceber um posicionamento estratégico correto: como criar um valor único através de uma vantagem competitiva duradoura

Analisar a forma como as empresas integram as questões sociais na sua estratégia para beneficiar a sociedade e, ao mesmo tempo, reforçar a rentabilidade

Conhecido mundialmente como o pai da estratégia empresarial moderna, o Dr. Michael E. Porter é um economista distinto e uma das maiores autoridades em gestão e competitividade. Durante a sua carreira na Harvard Business School, trouxe a teoria económica e os conceitos de estratégia para muitas das questões complexas que afectam as empresas, as economias e as sociedades, incluindo a concorrência, a estratégia empresarial, o desenvolvimento económico, o ambiente e os cuidados de saúde.

O seu primeiro livro, Competitive Strategy, redefiniu literalmente o domínio da estratégia moderna desde a sua primeira publicação em 1980. Atualmente, de acordo com a revista Fortune, Porter "influenciou mais executivos do que qualquer outro professor de gestão no mundo

SESSÃO 1 – 2 Horas

01 HOW TO THINK ABOUT STRATEGY

Strategy Fundamentals – What is strategy, what are the essential concepts, and why is it important?
Strategy Versus Execution – Strategy is not the same as executing well. So how should strategy and operations come together?
Multiple Levels of Strategy – Strategy is not one size fits all. Learn about the three different levels of strategy, why they matter, and the questions at the core of each level
The Five Forces Framework – Understand the fundamental drivers of industry competition, and how to analyze industry structure to identify and maximize competitive advantage
Strategic Positioning – Strategic positioning starts with considering how to create unique value through a lasting competitive advantage. We’ll consider the two elements of positioning – the value proposition and the value chain – that underpin a distinctive strategy
Creating Shared Value – Societal impact is increasingly a key source of competitive advantage. How should businesses integrate social i ssues into strategy to benefit society while reinforcing profitability?

SESSÃO 2 – 2 Horas

02 INDUSTRY COMPETITION IN A VOLATILE MARKETPLACE

Assessing Industry Change – How to approach competitive analysis and identifying marketplace trends and differentiators in a volatile marketplace
Revisiting Five Forces – Changing market conditions may very well affect industry structure and the competitive landscape. How do we reassess future changes in industry structure and the emerging opportunity and threat landscape?
What Not to Do – Strategy is about long-term choices. Deciding what not to do is just as important as deciding what to do.
Strategy in Crisis – During uncertain times, how should we think about reassessing and strengthening strategy? How does this apply as the COVID-19 pandemic continues?

SESSÃO 3 – 2 Horas

03 THE IMPACT OF DIGITAL TRANSFORMATION ON THE STRATEGIC AND COMPETITIVE LANDSCAPE

The Digital Transformation – “Digital transformation” is a constant topic in business and media, but what does it really mean?
Implications of Digital Transformation – Digitization has changed how we work and do business, how we think about competing, and the strategy choices we make. How should we think about these implications?
Factors Driving Digital Strategy – We’ll explore the forces that have fueled the digital transformation to date, what is next, and why
Digital Strategy – We’ll consider frameworks to think holistically about the digital transformation, and how it can affect your industry and strategy