Description
Jonah Berger
A renowned professor of marketing at the Wharton School, Berger is a student of human influence and an expert in how people make decisions, how ideas spread and how social influence shapes behavior.
He has shared his ideas in the bestselling books Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Having spent over 15 years studying how social influence works and how it drives products, Berger has helped drive new product adoption, sharpen effective messaging, and develop marketing strategy at organizations large and small.
Learning Objectives
- Understand how influence works in organizations and industries
- Understand your clients and learn to use emotions as the driving force behind their decision making
- Know the tools to make marketing and communication more efficient
- Learn to deliver practical value to positively influence customers
