Description
Don Peppers
Don Peppers is one of the world’s most respected experts on customer experience and customer-focused business strategies. A best-selling author and marketing futurist, Don has educated and motivated audiences around the globe on how businesses can compete in a dynamic, technologically fast-moving world. He has written nine books with business partner Martha Rogers, including the hugely influential The One To One Future.
His latest book, Customer Experience: What, How and Why Now, provides insights and “how to” recommendations for building and maintaining a truly customer-centric business.
