on demand

WOBI on

Brand Strategy

with Marcus Collins

249USD

About the Masterclass

Join award-winning marketer Marcus Collins to master the art of leveraging cultural trends to create effective marketing campaigns that drive customer demand. Don’t miss out on Marcus’ unique insights on how to make meaningful connections with customers, build brand loyalty, and maximize lifetime value

ABOUT MARCUS COLLINS

As the Chief Strategy Officer at Wieden+Kennedy New York, and a marketing professor at the Ross School of Business, University of Michigan, Marcus Collins bridges the academic-practitioner gap for blue-chip brands and startups alike. Over the course of his career, Collins has developed a practice for creating culturally contagious ideas that inspire people to take action. His acclaimed book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement.

Learning Objectives

  • Gain a profound understanding of culture’s impact on consumer behavior
  • Develop successful brand strategies by connecting with your customer and leveraging cultural trends
  • Create sustainable marketing campaigns with a long-lasting impact by effectively engaging with communities
Kevin Roberts - Former CEO at prestigious advertising agency Saatchi & Saatchi
Kevin Roberts - Former CEO at prestigious advertising agency Saatchi & Saatchi

AGENDA

BRAND STRATEGY

 

  • Building a strong brand: Align your brand with customers’ values, identity, core beliefs, and operating systems to create a brand that transcends
  • Igniting brand demand: Utilize culture to develop impactful marketing campaigns and drive customer engagement
  • Making meaningful connections with customers: Embrace cultural nuances to foster brand love and establish genuine connections
  • Leading culture instead of following trends: Leverage the interplay between culture, and consumption to resonate with customers at a deeper level and maximize lifetime value

“The ones who lead culture tend to be more successful than those who follow trends.”

MARCUS COLLINS

Included with your Registration

Full Access

Access to the On Demand content for 30 days.

EXECUTIVE SUMMARY

Written overview of key learnings from each session.

MULTI-LANGUAGE

All sessions available in English, Spanish and Italian.

CONTENT

90 minutes of content.

register now

INDIVIDUAL

249USD

 

249 USD

GROUPS

3 PARTICIPANTS

SAVE 108 USD

639USD

747 USD

3 PARTICIPANTS

639USD 747USD 

save 108 usd!

5 PARTICIPANTS

SAVE 206 USD

1,039USD

1,245 USD

5 PARTICIPANTS

1,039USD 1,245USD 

save 206 usd!

10 PARTICIPANTS

SAVE 491 USD

1,999USD

2,490 USD

10 PARTICIPANTS

1,999USD 2,490USD 

save 491 usd!

THE IDEAL LEARNING EXPERIENCE FOR ANY TEAM!

If you have any question, want more information regarding packs of more than 10 tickets or sponsorships, contact us.