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September 23, 2026
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Masterclass on Growth Strategy
From Disruption to Competitive Advantage
Join Rita McGrath, one of the world’s leading experts on strategy and innovation, in this Masterclass to learn how to anticipate disruption, spot opportunities, and build organizations that thrive in constant change.
ABOUT Rita McGrath
Rita McGrath, professor at Columbia Business School, is widely recognized as a global authority on leading innovation and growth during times of uncertainty. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide. She is the author of five books including the best-selling The End of Competitive Advantage and Discovery Driven Growth, cited by Clayton Christensen as creating “one of the most important management ideas ever developed”. She is currently writing her next book on how companies can become more adaptive by pushing decision-making closer to the information—and has announced it is scheduled for release in October 2026. McGrath is also the founder of Valize, an innovation platform whose mission is to help organizations build lasting innovation capability as the basis for long-term shared prosperity.
Obiettivi di apprendimento
- Learn how to challenge legacy assumptions and update your growth strategy when the environment changes faster than planning cycles.
- Discover how to restructure for growth by empowering decisions closer to the information—so the organization can move faster without relying on the top.
- Gain an anticipatory leadership lens to interpret signals in the environment, recognize recurring change patterns, and shape opportunities before they become obvious.
“Without the assumption that an advantage will be long-lived, the urgency of an organization to move quickly increases.”
– Rita McGrath
Struttura e formato
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