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Course on Leading Business Transformation
Charlene Li

Leading Business Transformation

In this course, divided into three modules, Charlene Li, a leading expert in digital transformation and disruptive growth strategies, will impart the keys needed to be disruptive and see each new wave of change as an opportunity for exponential growth.

ABOUT CHARLENE LI

Named by Fast Company as one of the most creative people in business, Charlene Li is an expert on digital transformation and disruptive growth strategies. Her deep knowledge of leadership, strategy, interactive media and marketing gives her unique insight into the changing business landscape. For the past two decades, Li has been helping people see the future. She’s the author of five books, including the New York Times bestseller, Open Leadership and the critically acclaimed book, Groundswell.

WHAT YOU’LL LEARN

  • Transformar el cambio y la disrupción en oportunidades
  • Conocer las necesidades de tus futuros consumidores
  • Construir una estrategia poderosa en tiempos de disrupción
  • El papel de los líderes a la hora de llevar a cabo la transformación organizativa

Structure and format

Una experiencia única de aprendizaje digital
Módulos y lecciones fáciles de seguir
Evaluación y revisiones
Curso 100% en línea
Consigue la certificación: diploma para subir a tus redes profesionales

MODULES

MODULE 1. THE DISRUPTION MINDSET - TRANSFORMING AND REINVENTING YOUR BUSINESS
  • Understanding the Disruptions of Our Time
  • Why Disruption Means Seeing the Future
  • Why We Have to Question Everything
  • Case Study: Adobe
  • Understanding the Disruption Curve
  • Where to Start with Transformation Strategies
  • Strategy Planning with VUCA (Part 1)
  • Strategy Planning with VUCA (Part 2)
  • The Importance of Scenario Planning
  • Transforming Our Organizations to Serve the World
MODULE 2. THE FUTURE CUSTOMER EXPERIENCE
  • Defining Next Generation Experiences (Part 1)
  • Defining Next Generation Experiences (Part 2)
  • How to Focus on Future Customers
  • Case Study: Myspace Versus Facebook
  • How Not to Be Blinded by Customers
  • The Importance of “Personas”
  • Empathy Maps, Adjacent Users, CABs and Dashboards
  • Why the Employee – Customer Connection is Critical
  • Guiding Principles for the Future Customer Experience
  • Importance of Prioritization
MODULE 3. LEADING THE TRANSFORMATION OF YOUR ORGANIZATION
  • Defining Leadership
  • The Characteristics of Disruptive Leaders
  • How Disruptive Are You and Your Organization?
  • How to Overcome Fear and Self-Doubt
  • The Purpose of Purpose
  • The Importance of Disruptive Beliefs
  • What are your organization’s beliefs?
  • The Flux Culture Operating System
  • Keys for Successful Digital Leadership

JOIN THOUSANDS OF BUSINESS LEADERS WORLDWIDE

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