Just nine months ago when we welcomed you to WOBI, we had the huge challenge ahead of us of launching a completely new brand that would transmit our passion and commitment to the best content in management. Simultaneously, we would embark on a new path that we had heard so much about from the mouths of our very own speakers: we submerged ourselves for the first time in social media, with the intention of maintaining relevant, interesting and fun conversations with those that shared our same passion. Today, when 2012 is seeping through our fingers, we thought it a good moment to remember all that we’ve been through during the year, reflect on what we learned and how we can do even more in the coming months.
Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, Are the ones who do.
“Do better if possible, and that is always possible.”
The words of François Constantin, who along with Jean-Marc Vacheron in 1819 founded the celebrated luxury watch makers Vacheron Constantin, still echo in the Swiss company’s bones after two decades of creating pieces that are considered prized jewels, with their prestige maintained and validity intact.
An abounding love for what they do, perseverance, humility, and the ability to reinvent themselves; “this is the base to ensure unique pieces,” write Manfredi Ricca and Rebecca Robins, directors of the consultancy Interbrand Europe, and authors of Meta-Luxury: Brands and the Culture of Excellence (Palgrave Macmillan, 2012). The book, the result of an exhaustive investigation of the luxury industry, traces the essence of the term almost to its origins in order to find the primitive purity of the word.
Through fascinating stories from the artisans of some of the market’s most beautiful and unique objects, the authors of Meta-Luxury suggest that products that are truly luxurious are made from love of the trade and from the synthesis of tradition and innovation.
In the following discover examples of today’s meta-luxury brands whose innovation models are different than in any other industry.