WOBI contributing editor Forrest Jones caught up with Trish Gorman before WOBI on Innovation for a quick Q&A session prior to her presentation at the forum on June 4-5.
1. --Disruption requires not just desire, but specific configurations of traits, behaviors and attitudes. What are those traits and how does a company instill them?
Though no single configuration of traits defines a disruptor, disruptor individuals do frequently have certain clusters of traits. Curiosity and passion, for example, are two common ones—even though not all curious and passionate people are disruptors. A company can promote the combinations of traits and behaviors it desires through a combination of modelling desired attitudes, hiring for certain traits, and creating incentives for expressing disruptive behaviors in productive ways.