In honor of the 10th anniversary of World Business Forum New York, we are taking a look back in time at the influential and inspirational speakers in #WBFNY’s history. Tom Peters spoke at the event in 2005 and continues to serve as an expert in the field of management today with his provocative ideas about how business should be done. In 2005 he spoke about “re-imagining marketing” and creating truly customer-centric companies. He inspired audience members to change, referring to innovation as “the engine” and saying, “Build to last is a fundamentally stupid idea in today’s economy.” He urged everyone to “get weird” in their future endeavors and even went as far as to say that he loves freaks. Below are the 6 reasons that he loves freaks, and why they play a crucial role in successful business.
With fluorescent yellow shoes and a bright red watch, Mauro Porcini stepped on stage. His energy was infectious through his Italian accent as he paced back and forth on the stage. Mauro is the Chief Design Officer for PepsiCo.
Designers typically have a unique view of the world. And Mauro’s is especially noteworthy. For example, he doesn’t blame consumers for not using products, instead be blames bad design. It’s a refreshing and important perspective.