Nathan Furr

Nathan Furr

INSEAD Professor and digital strategy expert

Based on decades of research understanding the world’s most innovative companies and leaders, Professor Nathan Furr is a recognised expert in the fields of technology strategy, digital transformation, and innovation.  He currently leads INSEAD’s technology strategy, digital transformation and innovation courses and has worked closely with clients to help them transform their innovation efforts, including, Google, AT&T, Kimberly Clark, Sony, Deloitte, Johnson and Johnson, and many others.


His work unpacks both strategy fundamentals of digital transformation and how to cross the divide with innovation, by developing the people, process, and philosophy that will allow an established company to operate. Professionally, Furr has acted as the founder or advisor to corporations and startups in the healthcare, clean technology, professional services, internet, retail and financial services industries. His research has appeared in Harvard Business Review, multiple books including The Innovator’s Method and Nail It then Scale It, and other articles appearing in Sloan Management Review, Forbes, and Inc. and many others.

Leading Digital Transformation and Innovation

 Platforms, ecosystems, and digital business models: The core elements of digital strategy and how to profit from them

 How digital disruption could transform your industry and how to respond

 How to transform into an agile organisation: What it means to be digitally ready

 Methods for more effective teamwork in a digitally ready organisation

 Deepen your innovation capabilities to generate more insights and transform these insights into new businesses

 Applying tools from lean startup, design thinking, and business model innovation to nurture the innovations that will create future growth