Award-winning professor and Director at the Wharton Work/Life Integration Project, Friedman teaches practical lessons on how to foster cultures of innovation and achieve sustainable, measurable results as an inspiring leader. His most recent book is Leading the Life You Want: Skills for Integrating Work and Life.
Friedman is the creator of the Total Leadership program based on his award-winning best-selling book, Total Leadership: Be a Better Leader, Have a Richer Life. Total Leadership is a proven, systematic approach that has been shown to produce both economic value and enhanced capacity to lead change through innovations that are truly sustainable because they succeed for all stakeholders who matter, not just those at work. Friedman’s message stands out in its appeal to the values and interests of today’s employees – of all generations – because it directly addresses family, community, social impact, and the private self, while focusing on business results.
The New York Times cited the “rock star adoration” Friedman inspires in his students, and he has been recognised twice as one of the Most Influential International Thinkers in the Human Relations category by Thinkers50. Friedman serves on a number of boards, and has advised a wide range of companies and public sector organisations, including the U.S. Department of Labor, the United Nations, and two White House administrations.
Achieving “four-way wins” – improving performance as a leader in all domains of life (work, home, community, and self) by finding mutual value among them
Being real – acting with authenticity by clarifying your values and vision
Being whole – acting with integrity by respecting the people who matter most
Being innovative – acting with creativity by experimenting with changes that serve the interests of stakeholders in all parts of your life