Martha Rogers - WBF Sydney
MARKETING
MARTHA ROGERS
Leading expert in customer-focused Business Strategies

Martha Rogers has written nine international bestsellers with business partner, Don Peppers, that collectively sold well over a million copies in 18 languages. Her counsel and insight are sought by Fortune 500 and Blue Chip executives who are trying to crack the code on customer measurement and value, trust, innovation, and the effect of emerging technologies.

Considered one of the world’s most influential customer experience leaders, Rogers’ counsel and insight are sought by Fortune 500 and Blue Chip executives who are trying to crack the code on customer measurement and value, trust, innovation, and the effect of emerging technologies. She has written nine international bestsellers with business partner, Don Peppers, including the groundbreaking book The One-to-One Future.

Their latest book, Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits, uses real world examples to show how rising customer expectations in a more transparent age have permanently altered the competitive landscape.

Competing on Trust: The Only Lasting Differentiator for Your Business

  How technology has changed the “dimension” of competition

  The two requirements for earning trust – doing things right, and doing the right thing, proactively

  Why many of today’s most common marketing practices are becoming “untrustable”

  How to recover and keep the trust of customers, after it has been undermined or lost

  Why increasing trust is important to your bottom line