Jesús Cochegrús


Entrepreneur and expert in Innovation and Leadership

For more than 20 years, Jesús Cochegrús has led the gaming industry focusing on creativity and ideas development. In 2001, Jesús founded eMotion Interactive, a company that has developed projects for Nike, Coca-Cola, Hewlett Packard, Volkswagen and Audi, amongst others.

Between 2010 and 2012, Jesús acted as the CEO for Kaxan, the first Mexican company approved as a developer for Nintendo, Wii, XBOX and PlayStation. Jesús led the project named “Taco Master”, the video game that was positioned number 1 in iTunes Mexico and other countries in the LATAM region.

Leading innovation

  • What are the mental approaches or “mindsets” that favor positive change and evolution in organisations
  • How to use technology and psychology to understand and predict what the market requires
  • Steps to rethink our corporate values to truly connect with the human “behind” the client and the collaborator