Don O’Sullivan

Growth Strategy

Professor of Marketing, Melbourne Business School

Marketing Professor at Melbourne Business School, Don O’Sullivan’s research focuses on how executives make decisions about their demand-side capabilities and opportunities, including the impact of marketing activities on company performance. As Client Services Director at TecBrand – a marketing services agency, Don was responsible for developing numerous international award-winning demand-side strategies and campaigns for clients including Microsoft, Siemens, and Hewlett-Packard.

Strategic Growth Planning: From ideation to implementation.

  • Connecting to today’s customer – with the right go-to-market model.
  • Demand-led growth strategies: navigating the fault line
  • Maintaining the balance between alignment and agility in the face of dynamic shifts in demand.
  • Leveraging effortless customer engagement as a platform for growth.