Charlene Li - WBF Sydney
DIGITAL TRANSFORMATION
CHARLENE LI
Leading expert on business and disruptive technology

Charlene is a Principal Analyst at Altimeter, a Prophet Company, and the author of the New York Times bestseller, Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008. Her newest book, The Engaged Leader, was published in March 2015. Her deep knowledge of leadership, strategy, interactive media and marketing gives her unique insight into the changing business landscape.

Before starting Altimeter Group, Li was a vice president and principal analyst at Forrester Research, worked in online newspaper publishing, and was a consultant with Monitor Group. She was named one of the Top 50 Leadership Innovators by Inc, and one of the 100 most creative people in business by Fast Company. She is frequently quoted by leading media channels such as The Wall Street Journal, The New York Times, USA Today, Reuters and The Associated Press. She has shared her insights on 60 Minutes, The McNeil NewsHour, ABC News, CNN and CNBC.

Customer Experience and the Transformation of Selling

  The role of customer experience as a driver of digital transformation

  How the integration of data, insights, and content platforms is the foundation for the transformation of marketing and sales

  Understanding the next generation customer and their changing behaviors on a continuous basis

  The challenge of aligning customer experience against business strategy: Using experiences to build relationships that result in brand and business outcomes

  Digital transformation involves more than technology: Why the strategic focus for selling organisations must be organisational and cultural