Seth Godin
MARKETING
SETH GODIN
Bestselling author and change agent

One of the world’s most influential and insightful business thinkers, Godin is the author of 18 books that have been bestsellers around the world. He writes about the post-industrial revolution, the way ideas spread, marketing, leadership and most of all, changing everything. At World Business Forum he will discuss the benefits of using creative, remarkable thinking to transform business ideas and practices.

Ever since the publication of his first book, the bestselling Permission Marketing, Godin has been revolutionizing the way that companies approach consumers and showing the many ways in which technology has changed business. Godin’s second book, Unleashing the Ideavirus, is the most popular e-book ever published, and in 2003, his book Purple Cow was the #1 best-selling marketing book on Amazon. Among his more recent releases are Tribes: We Need You to Lead Us, which became an instant best-seller, and Linchpin: Are You Indispensable? Godin is also the author of one of the most popular blogs in the world.

In addition to his writing, Godin is the founder of squidoo.com, a community website that allows users to create pages and write subjects of interests. He previously worked as Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne. In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor.

Thriving in the Connection Economy

  Why the stories companies tell matter: Communicating value and spreading ideas

  Creating products that customers notice

  Why conformity no longer leads to comfort: Finding the courage to treat your work as an artform

  How technology has changed the nature of leadership: Why leaders now come in surprising packages

  Keys to sparking the initiative to action in your organization