Renée Richardson Gosline

Marketing

Professor at the MIT Sloan School of Management, leader in marketing and brand strategy

Renée Richardson Gosline is a research scientist on the digital economy and a professor in the Management Sciences group at MIT Sloan School of Management. As an expert in marketing and brand strategy, Gosline firmly believes that the consumer experience is the new axis on which companies must work to get closer to the market, influence buyers and retain people. Supported by her research, which covers areas including the positive impact of imitation, the effect of social networks on persuasion and the use of wearable technology, Gosline helps entrepreneurs and executives of renowned companies, such as IBM, P&G, and Johnson & Johnson, to reorient their priorities in placing consumers at the center of each business decision.

What Consumers Want: Designing Innovative Customer Experiences

  • The Fundamental Change: The new way companies engage with their customers and how they build effective brand and marketing strategies
  • Understanding Consumer Thoughts: How to achieve customer engagement with your brands
  • Deconstructing the “customer journey”: Understanding the value of behavioral economics to learn to apply it
  • How to design and develop the consumer experience (CX) to continue growing