Marketing

Renee Richardson Gosline

Authority on brand strategy specializing in the intersection of technology and behavioral economics

Renee Richardson Gosline is a Senior Lecturer in the Management Science group at the MIT Sloan School of Management. She has been named one of the World’s Top 40 Professors under 40 by Poets and Quants, and is a Principal Research Scientist at MIT’s Initiative on The Digital Economy.

A leading expert in both the art and science of marketing and brand strategy Gosline believes customer experience is fundamentally changing how organizations go to market, influence buyers and engage people throughout the customer journey. Her work as a researcher and scholar at MIT’s Center for Digital Business, has enabled companies including IBM, P&G, Johnson & Johnson, and BMW to implement her powerful insights for understanding what customers really want.

What Customers Want: Designing Breakthrough Customer Experience Strategies
  • The fundamental change in the way companies connect with customers, and how they build marketing and branding strategies
  • Getting inside customers’ heads: How to achieve meaningful customer engagement with your brand is even more so
  • Deconstructing the customer journey: The value of behavioral economics and how to apply it
  • How to design and deploy CX for continued growth in the experience economy