Nathan Furr


Recognized authority on digital transformation and disruptive innovation

As a recognized expert in the fields of technology strategy, digital transformation and disruptive innovation, INSEAD Professor Nathan Furr helps organizations reposition for growth during periods of uncertainty and disruption. He currently leads INSEAD’s technology strategy, digital transformation and innovation courses and has worked closely with global clients to help them transform their innovation efforts. Professionally, Furr has contributed as the founder and advisor to corporations and startups across multiple industries including clean technology and professional and financial services. Furr is the author of four award-winning books including Innovation Capital: How to Compete—and Win—Like the World’s Most Innovative Leaders. His extensive research has appeared in Harvard Business Review, Forbes, and Inc. among others.

Leading Transformation: How to Take Charge of Your Company’s Future

  • Behavioral innovation: how leaders can envision valuable new futures and break the decision bottlenecks that hold organizations back
  • Anticipating and recognizing when new technologies pose a threat and how to respond in order to profit from them
  • Developing uncertainty capability: How to better equip leaders and teams to identify opportunities hidden inside the unknown
  • How to optimize three aspects of digital transformation: platforms, ecosystems and digital business models