Seth-Godin
MARKETING

Seth Godin

Bestselling author and change agent

One of the world’s most influential and insightful business thinkers, Seth Godin is the author of 18 books that have been bestsellers around the world. He writes about the post-industrial revolution, the way ideas spread, marketing, leadership and most of all, changing everything. His most influential and recognized titles include Permission Marketing, Purple Cow, Tribes and Linchpin. Seth Godin is also the author of one of the most prestigious and read blogs in the world, in which he publishes daily brief entries on management and the digital world.

Kahneman ha dedicato gran parte della sua vita e del suo lavoro all’economia comportamentale, la scienza che studia i processi decisionali. Le sue scoperte empiriche hanno sfidato i presupposti della natura della razionalità umana prevalente nella moderna teoria economica.

È Professore Emerito di Psicologia e Public Affairs alla Woodrow Wilson School della Princeton University e nel 2001 è stato eletto membro della National Academy of Sciences. Il suo bestseller Thinking, Fast and Slow, che riassume gran parte della sua ricerca, ha vinto il National Academy of Sciences Communication Award per il miglior libro. Nel 2013 il Presidente Barack Obama ha consegnato a Kahneman la Presidential Medal of Freedom.

Thriving in the Connection Economy
  • Why the stories companies tell matter: Communicating value and spreading ideas
  • Why conformity no longer leads to comfort: Finding the courage to treat your work as an artform
  • How technology has changed the nature of leadership: Why leaders now come in surprising packages
  • Keys to sparking the initiative to action in your organization