Magnus Scheving


Entrepreneur and Creator of Lazy Town

Creator, director and protagonist of the multi-award winning children’s television series LazyTown, Scheving has taken advantage of his infectious creativity and entrepreneurial spirit to convert an idea to promote the nutrition and health of children into a respected global brand. The success of the program is based on Scheving’s philosophy that profitability and responsibility go hand in hand and that true success is achieved when everyone wins.

Magnus Scheving is a public speaker, motivator, athlete and successful entrepreneur. He is the creator and star of LazyTown, an entertainment brand dedicated to motivating children to make healthy choices. The TV series that he wrote, directed and produced has been broadcasted in more than 170 countries, has reached over 500 million homes and won numerous awards, including a BAFTA and the renowned US Telly Awards, as well as receiving two Emmy award nominations among other accolades.

LazyTown: the journey from personal mission to global brand

  • The philosophies and beliefs that underpin the most successful leaders
  • Keys to staying creative: How to embrace risk and move out of your comfort zone
  • The role of the leader in developing a recognizable and lasting style for your brand
  • Redefining profit: Building a company ethic that focuses on more than finance