Kevin Roberts

MARKETING

Former CEO Worldwide at Saatchi & Saatchi

Leading creative consultant Kevin Roberts was for over two decades the CEO at Saatchi & Saatchi, one of the most prestigious agencies worldwide, responsible for the effectiveness of several of the world’s leading advertising budgets including those of clients such as Toyota and Procter & Gamble. Among his bestselling books is Lovemarks: the Future Beyond Brands, a ground-breaking business book that coined the term Lovemarks, named one of the ten Ideas of the Decade.

As the founder of Red Rose Consulting Roberts currently counsels business leaders and employees on creative thinking, marketing, and leadership. With his uncompromisingly positive and inspirational leadership style he has the ability to generate ideas and emotional connections that accelerate extraordinary value. His most recently published book is 64 Shots: Leadership in a Crazy World.

Winning in a Crazy World

  • Developing creative thinking: The foundation for powerful marketing campaigns and new product development
  • Build a brand people LOVE – It’s all about emotions
  • The new role of marketing: Keys to creating a movement
  • Building loyalty through a better understanding of emotional reasoning