Martin Lindstrom at World Business Forum London 2019 by WOBI
MARKETING
MARTIN LINDSTROM
Brand futurist and pioneer in the field of consumer psychology

Martin Lindstrom is one of the world’s premier brand building experts, advising Fortune 100 companies on how to build future-proof brands. He has carved out a niche as a global expert and pioneer in the fields of consumer psychology, brand marketing, and neuro-scientific research. He is a bestselling author of numerous publications including Small Data – The Tiny Clues That Uncover Huge Trends and Buyology: Truth and Lies About Why We Buy.

Over the course of his career Martin has developed an unorthodox way of doing what every company says it wants to do: understand its consumers’ deepest desires and turn them into breakthrough products, brands or retail experiences.

His groundbreaking work on the “science of why we buy” has been hailed as world-changing by TIME magazine, who voted him as one of the 100 most influential people in the world and his book BRANDsense was acclaimed by the Wall Street Journal as “one of the five best marketing books ever published.” Martin writes frequent articles for TIME and Harvard Business Review and has been featured in the Wall Street Journal, Newsweek, The Economist, New York Times, The Washington Post, and numerous publications and television channels worldwide.

Revealing the true desires of consumers

  Decipher the code of human desires: utilizing the human observation to reveal the needs

  The role of intuition in decision-making: When to trust it and when to think twice

  Casuality versus Correlation: the diference between both concepts when attenpting to understand why consumers behave the way they do

  Why we need to get closer: a humanistic approach to marketing