Ann Handley is a writer, digital marketing pioneer, and Wall Street Journal best-selling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. She speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in social media, Handley is the Chief Content Officer of MarketingProfs, a training company with more than 600,000 subscribers that empowers marketers internationally with the skills they need to drive success at their companies.