Ann Handley - WBF London 2020
Marketing

Ann Handley

Leading authority on digital and content marketing

Ann Handley is a writer, digital marketing pioneer, and Wall Street Journal best-selling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. She speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in social media, Handley is the Chief Content Officer of MarketingProfs, a training company with more than 600,000 subscribers that empowers marketers internationally with the skills they need to drive success at their companies.

The Brave New World of Content and Storytelling
  • Digital marketing and storytelling tools: How to use them to make your company or product stand out
  • Defining the objectives of the content strategy: Why do we need to generate good content
  • Creating high impact marketing strategies focused on clients
  • How to connect the content you produce with real business results