on demand

WOBI on

Brand Strategy

with Marcus Collins

249^USD

About the Masterclass

Join award-winning marketer Marcus Collins to master the art of leveraging cultural trends to create effective marketing campaigns that drive customer demand. Don’t miss out on Marcus’ unique insights on how to make meaningful connections with customers, build brand loyalty, and maximize lifetime value

ABOUT MARCUS COLLINS

As the Chief Strategy Officer at Wieden+Kennedy New York, and a marketing professor at the Ross School of Business, University of Michigan, Marcus Collins bridges the academic-practitioner gap for blue-chip brands and startups alike. Over the course of his career, Collins has developed a practice for creating culturally contagious ideas that inspire people to take action. His acclaimed book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement.

Learning Objectives

Gain a profound understanding of culture’s impact on consumer behavior
Develop successful brand strategies by connecting with your customer and leveraging cultural trends
Create sustainable marketing campaigns with a long-lasting impact by effectively engaging with communities

Kevin Roberts - Former CEO at prestigious advertising agency Saatchi & Saatchi

Who is it for?

Executives looking to leverage their brand strategies through a deeper cultural awareness
Leaders who want to establish meaningful connections with their customers and audience
Marketers seeking practical insights on creating marketing campaigns that inspire collective action

AGENDA

BRAND STRATEGY

Building a strong brand: Align your brand with customers’ values, identity, core beliefs, and operating systems to create a brand that transcends
Igniting brand demand: Utilize culture to develop impactful marketing campaigns and drive customer engagement
Making meaningful connections with customers: Embrace cultural nuances to foster brand love and establish genuine connections
Leading culture instead of following trends: Leverage the interplay between culture, and consumption to resonate with customers at a deeper level and maximize lifetime value