on demand
WOBI ON CUSTOMER ENGAGEMENT

249 USD
The attributes that truly add customer value and loyalty to ‘a brand’.
Why and how technology plays an effective role in customer centricity
Managers interested in redefining their loyalty strategies
Sales and marketing teams wanting to connect more effectively with their customers
SESSION 1 – 2 Hours
01 UNDERSTANDING THE CUSTOMER UNDERSTANDING THE NEW “OMNI-PRESENT AND HYPERCONNECTED” CUSTOMER
02 RENOVATING YOUR STRATEGY YOUR STRATEGY: REDEFINING YOUR “MEANING” FOR THE NEW CUSTOMER
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SESSION 2 – 2 Hours
03 UNDERSTANDING ENGAGEMENT THE PSYCHOLOGY AND TOOLS BEHIND ENGAGEMENT
04 TAKING ADVANTAGE OF TECHNOLOGY AND TOOLS A WORLD OF HYPER-NEEDS AND MEGA-SHIFTS
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The attributes that truly add customer value and loyalty to ‘a brand’.
Why and how technology plays an effective role in customer centricity
Managers interested in redefining their loyalty strategies
Sales and marketing teams wanting to connect more effectively with their customers
For more than 15 years, Jesús Cochegrús has worked in areas related to creativity, communication and the development of ideas, especially through 3D animation, video games, multimedia and programming.
Between 2010 and 2012, Jesús was Director of Kaxan, the first Mexican company to be accepted as an authorized developer for Nintendo Wii, XBOX and PlayStation 3. Jesús personally led the “Taco Master” project, the mobile video game that won number 1 on iTunes Mexico and other Latin American countries.
In 2001, Jesús founded eMotion Interactive, a company that has developed national and international projects for companies such as Nike, Coca-Cola, Continental Corporations, Cadbury, Schweppes and SIEMENS, among many others. Today, Jesús continues to run his company, combining this activity with consulting and giving lectures.
SESSION 1 – 2 Hours |
01 UNDERSTANDING THE CUSTOMER |
UNDERSTANDING THE NEW “OMNI-PRESENT AND HYPERCONNECTED” CUSTOMER |
|
02 RENOVATING YOUR STRATEGY |
YOUR STRATEGY: REDEFINING YOUR “MEANING” FOR THE NEW CUSTOMER |
|
SESSION 2 – 2 Hours |
03 UNDERSTANDING ENGAGEMENT |
THE PSYCHOLOGY AND TOOLS BEHIND ENGAGEMENT |
|
04 TAKING ADVANTAGE OF TECHNOLOGY AND TOOLS |
A WORLD OF HYPER-NEEDS AND MEGA-SHIFTS |
|
“For me, to innovate is to help clients transform into something else, to give them a weapon with which they can become a better version of themselves”
Jesús Cochegrús
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Access to the On Demand content for 30 days.

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