WOBI ON CUSTOMER CENTRICITY
|SESSION 1 – 2 Hours
01 WHY CUSTOMER EXPERIENCE IS EVERYTHING
|SESSION 2 – 2 Hours
02 ALIGNING YOUR ORGANIZATION AROUND CUSTOMER CENTRIC PRINCIPLES
|SESSION 3 – 2 Hours
03 THE ROLE OF LEADERSHIP AND CULTURE IN BUILDING A CUSTOMER CENTRIC BUSINESS
Don Peppers is one of the world’s most respected experts on customer experience and customer-focused business strategies. A best-selling author and marketing futurist, Don has educated and motivated audiences around the globe on how businesses can compete in a dynamic, technologically fast-moving world. He has written nine books with business partner Martha Rogers, including the hugely influential The One To One Future.
His latest book, Customer Experience: What, How and Why Now, provides insights and “how to” recommendations for building and maintaining a truly customer-centric business.
|SESSION 1 – 2 Hours|
WHY CUSTOMER EXPERIENCE IS EVERYTHING
|SESSION 2 – 2 Hours|
ALIGNING YOUR ORGANIZATION AROUND CUSTOMER CENTRIC PRINCIPLES
|SESSION 3 – 2 Hours|
THE ROLE OF LEADERSHIP AND CULTURE IN BUILDING A CUSTOMER CENTRIC BUSINESS
“Customers will create the most value for you at the point they think you are creating the most value for them”.
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