WOBI on Creative Leadership
|Understand the importance and differences between managing and leading
Discover the techniques necessary to effectively make up a winning culture
Develop a new vision of productivity based on conviction and passion
Leading creative consultant Kevin Roberts was for over two decades the CEO at Saatchi & Saatchi, one of the most prestigious agencies worldwide, responsible for the effectiveness of several of the world’s leading advertising budgets including those of clients such as Toyota and Procter & Gamble. Among his bestselling books is Lovemarks: the Future Beyond Brands, a ground-breaking business book that coined the term Lovemarks, named one of ten Ideas of the Decade. As the founder of Red Rose Consulting Roberts currently counsels business leaders and employees on creative thinking, marketing, and leadership. His most recently published book is 64 Shots: Leadership in a Crazy World.
ONE DÍA: 90 min
“We’re in the age of the idea. The organizations that can develop a culture of creativity and idea generation will be the winners”.
Included with your Registration
Access to the On Demand content for 30 days.
Written overview of key learnings from each session.
All sessions available in English, Spanish and Italian.
1,5 hours of content.
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THE IDEAL LEARNING EXPERIENCE FOR ANY TEAM!
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WOBI on Strategy & Management
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