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EXCLUSIVE CONTENT POST – EVENT

WOBI ON MARKETING & CREATIVITY

Access to all of the content from the event WOBI on Marketing & Creativity. Revisit the sessions and learn directly from Seth Godin how to develop your marketing and creative skills.

 Content available for 30 days

SESSION 1

Modern Marketing, part 1

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SETH GODIN - SESSION 1

  • Where do customers come from?
  • The role of the marketer in the organisation
  • Intentional action and design thinking
  • Customer development
  • The smallest viable audience
  • The search for remarkable

SESSION 2

Modern Marketing, part 2

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SETH GODIN - SESSION 2

  • The power of stories, the original human technology
  • Understanding your brand
  • Experience is actually the cause of brand, not hype
  • The role of tension
  • The dance between status and affiliation
  • Rogers adoption lifecycle and the chasm
  • Positioning as a service

SESSION 3

Creativity in the face of change, part 1

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SETH GODIN - SESSION 3

  • The world is upside down, but this is as normal as it’s going to get
  • Creativity is the act of solving interesting problems
  • Management vs. leadership
  • Industrial systems vs. resilient ones
  • How creativity connects with marketing
  • Understanding the difference between genre and generic, and rigor and rigid

SESSION 4

Creativity in the face of change, part 2

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SETH GODIN - SESSION 4

  • Developing a practice
  • Disconnection from the outcome doesn’t mean you don’t care
  • Combining smallest viable audience with genre and tension and status
  • No such thing as writer’s block
  • Nimble and resilient vs. proven, permanent and correct
  • How the creative leader makes a difference