on demand
WOBI ON MARKETING & CREATIVITY
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249 USD
Steps to finding your creative voice and doing work that matters
The essence of modern marketing and the role of the marketer in the organization
How creativity connects with marketing and is the act of solving interesting problems
How the creative leader makes a difference
Individuals looking to create disruptive change
Marketers wanting to reframe how to present their products or services
Leaders looking to develop more courageous and creative teams and organizations
Managers who want to sharpen their thinking and add more frameworks to their toolbox
Steps to finding your creative voice and doing work that matters
The essence of modern marketing and the role of the marketer in the organization
How creativity connects with marketing and is the act of solving interesting problems
How the creative leader makes a difference
Individuals looking to create disruptive change
Marketers wanting to reframe how to present their products or services
Leaders looking to develop more courageous and creative teams and organizations
Managers who want to sharpen their thinking and add more frameworks to their toolbox
Seth Godin is one of the most inspiring, influential and creative business thinkers of our time. The author of 19 international bestselling books, he writes on a wide variety of topics, ranging from creativity and leadership, to change processes and how ideas are transmitted.
Some of Godin’s most influential titles include Purple Cow and Linchpin, while his most recent book, The Practice, addresses the misconceptions of creativity and provides readers with methods for finding their creative voice through new ideas. A serial entrepreneur, Godin is also the author of one of the most prestigious and read blogs in the world, in which he publishes daily brief entries on management and the digital world.
“Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization”.
SETH GODIN
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