{"id":248987,"date":"2023-07-11T06:56:02","date_gmt":"2023-07-11T06:56:02","guid":{"rendered":"https:\/\/www.wobi.com\/?page_id=248987"},"modified":"2024-06-20T07:10:17","modified_gmt":"2024-06-20T07:10:17","slug":"wobi-on-brand-strategy-with-marcus-collins-2","status":"publish","type":"page","link":"https:\/\/www.wobi.com\/pt\/masterclass-old\/wobi-on-brand-strategy-with-marcus-collins-2\/","title":{"rendered":"WOBI on Brand Strategy com Marcus Collins"},"content":{"rendered":"

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on demand<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”AvenirNextDemiBold||||||||” text_text_color=”#FFFFFF” text_font_size=”56px” text_line_height=”1em” header_font_size=”56px” module_alignment=”left” custom_margin=”||1px|-22px||” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”17px|||||” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”32px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

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WOBI<\/strong> on<\/h1>\n

Brand Strategy<\/em><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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249USD<\/sup><\/p>\n

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Sobre a Masterclass<\/p>\n

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Saiba como tirar partido das tend\u00eancias culturais para desenvolver campanhas de marketing mais bem sucedidas com Marcus Collins<\/strong> professor de Marketing na Ross Business School e marketeer com com anos de experi\u00eancia no setor.<\/strong> Descubra nesta masterclass como aumentar o Customer Lifetime Value da sua empresa, fidelizar clientes e criar uma marca desejada.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” _builder_version=”4.20.2″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/vimeo.com\/797331020\/5678e4347b” image_src=”https:\/\/www.wobi.com\/wp-content\/uploads\/2023\/02\/wosm_marshall_goldsmith_wobi_video-1.webp?_t=1675950176″ play_icon_color=”RGBA(255,255,255,0)” disabled_on=”off|off|on” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” module_id=”video” _builder_version=”4.20.4″ _module_preset=”default” width=”90%” custom_margin=”100px||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Montserrat|600|||||||” header_2_text_color=”#9d5475″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

MARCUS COLLINS<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#9d5475″ _builder_version=”4.20.4″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”||-1px|||” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”off|off|off” _builder_version=”4.20.2″ _module_preset=”default” width=”90%” custom_margin=”1px|auto||auto|false|false” custom_margin_tablet=”50px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Asap||||||||” text_text_color=”#2b3744″ text_letter_spacing=”0.1px” header_2_font=”Montserrat||||||||” header_2_text_color=”#df8765″ global_colors_info=”{}”]As the Chief Strategy Officer at Wieden+Kennedy New York, and a marketing professor at the Ross School of Business, University of Michigan, Marcus Collins bridges the academic-practitioner gap for blue-chip brands and startups alike. Over the course of his career, Collins has developed a practice for creating culturally contagious ideas that inspire people to take action. His acclaimed book For The Culture: The Power Behind What We Buy, What We Do<\/em>e Who We Want to Be<\/em> examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award, and a recent inductee into the American Advertising Federation\u2019s Advertising Hall of Achievement. [\/et_pb_text][et_pb_text disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Montserrat||||||||” header_2_text_color=”#9d5475″ global_colors_info=”{}”]<\/p>\n

Objetivos de aprendizagem<\/h2>\n
    \n
  • Compreender o impacto da cultura no comportamento do consumidor.<\/li>\n
  • Ligar com o cliente e alavancar as tend\u00eancias culturais para desenvolver estrat\u00e9gias de branding bem sucedidas<\/li>\n
  • Criar campanhas de marketing impactantes atrav\u00e9s do envolvimento com diferentes grupos e comunidades.<\/li>\n<\/ul>\n

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    AGENDA<\/h2>\n

    [\/et_pb_text][et_pb_divider color=”#9d5475″ _builder_version=”4.20.4″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”||11px|||” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” header_2_font=”Montserrat||||||||” header_2_text_color=”#df8765″ custom_margin=”-10px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n\n\n\n<\/tr>\n\n
    BRAND STRATEGY<\/span><\/strong><\/p>\n

     <\/p>\n

      \n
    • Construindo uma marca forte: como transcender sua marca alinhando-a com os valores, a identidade e as cren\u00e7as do consumidor<\/li>\n
    • Impulsionar a demanda: como aproveitar a cultura para desenvolver campanhas de marketing impactantes que geram engajamento do consumidor<\/li>\n
    • Conectando-se com os consumidores: como abra\u00e7ar as nuances culturais para fomentar o desejo pela marca<\/li>\n
    • Entendendo a rela\u00e7\u00e3o entre cultura e consumo: para influenciar o comportamento do consumidor e aumentar o valor vital\u00edcio do cliente<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”default” width=”90%” custom_margin=”0px|auto||auto|false|false” custom_margin_tablet=”” custom_margin_phone=”-32px||||false|true” custom_margin_last_edited=”on|phone” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#9d5475″ _builder_version=”4.20.4″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”||11px|||” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font_size=”22px” header_font_size=”35px” header_line_height=”1.5em” header_2_font=”Montserrat|300|||||||” header_2_font_size=”30px” header_2_line_height=”1.3em” text_orientation=”center” custom_margin=”||44px|20px|false|false” custom_margin_tablet=”” custom_margin_phone=”|20px|0px|20px|false|true” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”” header_line_height_last_edited=”on|desktop” header_2_font_size_tablet=”30px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      \n
      \n
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      \n

      \"Aqueles que lideram a cultura tendem a ser mais bem sucedidos do que aqueles que apenas seguem as modas\"<\/span><\/em><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Montserrat|800|||||||” text_text_color=”#9d5475″ text_font_size=”16px” text_orientation=”center” custom_margin=”|||20px|false|false” custom_margin_tablet=”” custom_margin_phone=”|20px||20px|false|true” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      \n
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      \n

      MARCUS COLLINS<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

      [\/et_pb_text][et_pb_divider color=”#9d5475″ _builder_version=”4.20.4″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”||11px|||” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Section” _builder_version=”4.16″ _module_preset=”default” background_color=”#edeceb” width=”100%” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px||10px||true|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”90%” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”AvenirNextBold|500|||||||” text_text_color=”#324249″ text_font_size=”32px” header_font=”AvenirNextRegular||||||||” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#324249″ header_3_font_size=”32px” text_orientation=”center” custom_margin_tablet=”” custom_margin_phone=”|30px||30px|false|true” custom_margin_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” header_3_font_size_tablet=”” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      Included with your Registration<\/h3>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” width_tablet=”” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”20px||28px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono1.png?_t=1633588196″ title_text=”icono1″ align=”center” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” max_width=”25%” max_width_tablet=”” max_width_phone=”16%” max_width_last_edited=”on|phone” max_height=”80px” custom_padding=”||12px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Montserrat|600||on|||||” text_font_size=”19px” text_orientation=”center” custom_margin=”||37px|||” custom_margin_tablet=”||37px|||” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      Acesso total<\/p>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Asap||||||||” text_font_size=”15px” text_orientation=”center” custom_margin_tablet=”” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|30px||30px|false|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1em” text_line_height_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      Access to the On Demand content for 30 days.<\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono2.png?_t=1633588237″ title_text=”icono2″ align=”center” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” max_width=”25%” max_width_tablet=”” max_width_phone=”16%” max_width_last_edited=”on|phone” max_height=”80px” custom_padding=”||12px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Montserrat|600||on|||||” text_font_size=”19px” text_orientation=”center” custom_margin=”||37px|||” custom_margin_tablet=”||37px|||” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      EXECUTIVE SUMMARY<\/p>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Asap||||||||” text_font_size=”15px” text_orientation=”center” custom_padding=”|30px||30px|false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1em” text_line_height_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      Written overview of key learnings from each session.<\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono4.png?_t=1633588249″ title_text=”icono4″ align=”center” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” max_width=”25%” max_width_tablet=”” max_width_phone=”16%” max_width_last_edited=”on|phone” max_height=”80px” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||12px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Montserrat|600||on|||||” text_font_size=”19px” text_orientation=”center” custom_margin=”||37px|||” custom_margin_tablet=”||37px|||” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      MULTI-LANGUAGE<\/p>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Asap||||||||” text_font_size=”15px” text_orientation=”center” custom_padding=”|30px||30px|false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1em” text_line_height_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      All sessions available in English, Spanish and Italian.<\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono3.png?_t=1633588260″ title_text=”icono3″ align=”center” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” max_width=”25%” max_width_tablet=”” max_width_phone=”16%” max_width_last_edited=”on|phone” max_height=”80px” custom_padding=”||12px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Montserrat|600||on|||||” text_font_size=”19px” text_orientation=”center” custom_margin=”||37px|||” custom_margin_tablet=”||37px|||” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      CONTENT<\/p>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Asap||||||||” text_font_size=”15px” text_orientation=”center” custom_padding=”|30px||30px|false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1em” text_line_height_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      90 minutes of content.<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Section” _builder_version=”4.16″ _module_preset=”default” background_color=”#673e5b” width=”100%” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px||10px||true|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”90%” custom_padding=”15px||15px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Montserrat|700||on|||||” text_text_color=”#FFFFFF” text_font_size=”50px” header_font=”Montserrat|700|||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”50px” header_2_line_height=”0.1em” text_orientation=”center” custom_padding=”15px||||false|false” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      Registre-se agora<\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Section” _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”2_5,3_5″ custom_padding_last_edited=”on|phone” _builder_version=”4.19.4″ _module_preset=”default” width=”90%” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”20px||50px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.18.0″ _module_preset=”default” positioning=”none” position_origin_a=”center_left” sticky_limit_top=”row” sticky_limit_bottom=”row” sticky_position_tablet=”” sticky_position_phone=”none” sticky_position_last_edited=”on|desktop” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Montserrat|700||on|||||” text_text_color=”#FFFFFF” text_font_size=”32px” header_3_font_size=”32px” background_color=”#673e5b” text_orientation=”center” custom_margin=”||||false|false” custom_padding=”20px||5px||false|false” custom_padding_tablet=”” custom_padding_phone=”20px||5px||false|false” custom_padding_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” header_3_font_size_tablet=”32px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      INDIVIDUAL<\/h3>\n

      [\/et_pb_text][et_pb_text content_last_edited=”off|phone” disabled_on=”on|on|off” _builder_version=”4.20.4″ _module_preset=”default” text_text_color=”#89969f” text_line_height=”1.4em” text_orientation=”center” width=”%22200px%22″ custom_margin=”30px||||false|false” custom_margin_tablet=”” custom_margin_phone=”-34px||-1px|0px|false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      249USD<\/sup><\/p>\n

       <\/p>\n

      [\/et_pb_text][et_pb_text content_last_edited=”off|phone” disabled_on=”off|off|on” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#89969f” text_line_height=”1em” text_orientation=”center” width=”%22200px%22″ custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”20px||0px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”||25px||false|false” custom_padding_tablet=”||25px||false|false” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      249 USD<\/sup><\/p>\n

      [\/et_pb_text][et_pb_button button_url=”\/cart\/?add-to-cart=271824″ button_text=”register now” button_alignment=”center” _builder_version=”4.24.0″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#673e5b” button_font=”AvenirNextBold|||on|||||” custom_margin=”50px||50px||false|false” custom_margin_tablet=”20px||20px||false|false” custom_margin_phone=”0px||40px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px|40px|10px|40px|true|true” hover_enabled=”0″ button_text_size_tablet=”18px” button_text_size_phone=”16px” button_text_size_last_edited=”on|phone” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#673e5b” url_new_window=”on” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.19.4″ _module_preset=”default” custom_padding=”||||false|false” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Montserrat|700||on|||||” text_text_color=”#FFFFFF” text_font_size=”32px” header_3_font_size=”32px” background_color=”#673e5b” text_orientation=”center” custom_margin=”||||false|false” custom_padding=”20px||5px||false|false” custom_padding_tablet=”” custom_padding_phone=”20px||5px||false|false” custom_padding_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” header_3_font_size_tablet=”32px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      GRUPO<\/h3>\n

      [\/et_pb_text][et_pb_text disabled_on=”on|off|off” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||-20px||false|false” global_colors_info=”{}”]<\/p>\n\n\n\n
      \n

      3 PARTICIPANTES<\/p>\n<\/td>\n

      		\n

      POUPE 108 USD<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      [\/et_pb_text][et_pb_text content_phone=”<\/p>\n

      3 ATTENDEES<\/p>\n

      384USD<\/sup><\/h2>\n

      SAVE 255 USD!<\/p>\n

      <\/h2>\n

      349USD<\/sup><\/h2>\n

      ” content_last_edited=”off|phone” disabled_on=”on|on|off” _builder_version=”4.19.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” header_2_font=”AvenirNextMedium||||||||” custom_margin=”-40px||-50px||false|false” custom_margin_tablet=”” custom_margin_phone=”|0px||0px|false|true” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n\n\n\n
      \n

      639USD<\/sup><\/p>\n<\/td>\n

      		\n

      747<\/span>\u00a0USD<\/sup><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      [\/et_pb_text][et_pb_text content_phone=”<\/p>\n

      3 ATTENDEES<\/p>\n

      384USD<\/sup><\/h2>\n

      SAVE 255 USD!<\/p>\n

      <\/h2>\n

      349USD<\/sup><\/h2>\n

      ” content_last_edited=”off|phone” disabled_on=”off|on|on” _builder_version=”4.19.4″ _module_preset=”default” min_height=”30px” custom_margin=”30px||10px||false|false” custom_padding=”0px|||||” locked=”off” global_colors_info=”{}”]<\/p>\n

      3 PARTICIPANTES<\/p>\n

      [\/et_pb_text][et_pb_text content_last_edited=”off|phone” disabled_on=”off|off|on” _builder_version=”4.19.4″ _module_preset=”default” text_text_color=”#89969f” text_line_height=”1.4em” text_orientation=”center” width=”%22200px%22″ custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”3px||0px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”19px||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

      639<\/span>USD<\/sup> 747<\/span>USD<\/sup>\u00a0<\/sup><\/p>\n

      [\/et_pb_text][et_pb_text content_phone=”<\/p>\n

      save 100 usd!<\/p>\n

      ” content_last_edited=”off|phone” disabled_on=”off|on|on” _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat|600||on|||||” header_2_font=”AvenirNextMedium||||||||” custom_margin=”||50px|||” custom_margin_tablet=”” custom_margin_phone=”12px|0px|28px|0px|false|true” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

      save 108 usd!<\/p>\n

      [\/et_pb_text][et_pb_button button_url=”https:\/\/www.wobi.com\/cart\/?add-to-cart=271824&quantity=3″ button_text=”register now” button_alignment=”center” _builder_version=”4.24.0″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#673e5b” button_font=”AvenirNextBold|||on|||||” custom_margin=”50px||50px||false|false” custom_margin_tablet=”20px||20px||false|false” custom_margin_phone=”0px||40px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px|40px|10px|40px|true|true” hover_enabled=”0″ button_text_size_tablet=”18px” button_text_size_phone=”16px” button_text_size_last_edited=”on|phone” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#673e5b” url_new_window=”on” sticky_enabled=”0″][\/et_pb_button][et_pb_divider color=”#673e5b” _builder_version=”4.16″ _module_preset=”default” width=”95%” module_alignment=”center” custom_margin=”||11px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text disabled_on=”on|off|off” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||-20px||false|false” global_colors_info=”{}”]<\/p>\n\n\n\n
      \n

      5 PARTICIPANTES<\/p>\n<\/td>\n

      		\n

      POUPE 206 USD<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      [\/et_pb_text][et_pb_text content_phone=”<\/p>\n

      5 ATTENDEES<\/p>\n

      619USD<\/sup><\/h2>\n

      SAVE 255 USD!<\/p>\n

      <\/h2>\n

      1,039USD<\/sup><\/h2>\n

      ” content_last_edited=”off|phone” disabled_on=”on|on|off” _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat|700|||||||” header_2_font=”AvenirNextMedium||||||||” custom_margin=”-40px||-50px||false|false” custom_margin_tablet=”” custom_margin_phone=”|0px||0px|false|true” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n\n\n\n
      \n

      1,039USD<\/sup><\/p>\n<\/td>\n

      		\n

      1,245<\/span>\u00a0USD<\/sup><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      [\/et_pb_text][et_pb_text content_phone=”<\/p>\n

      3 ATTENDEES<\/p>\n

      384USD<\/sup><\/h2>\n

      SAVE 255 USD!<\/p>\n

      <\/h2>\n

      349USD<\/sup><\/h2>\n

      ” content_last_edited=”off|phone” disabled_on=”off|on|on” _builder_version=”4.19.4″ _module_preset=”default” min_height=”30px” custom_margin=”10px||10px||false|false” custom_padding=”0px|||||” locked=”off” global_colors_info=”{}”]<\/p>\n

      5 PARTICIPANTES<\/p>\n

      [\/et_pb_text][et_pb_text content_last_edited=”off|phone” disabled_on=”off|off|on” _builder_version=”4.19.4″ _module_preset=”default” text_text_color=”#89969f” text_line_height=”1.4em” text_orientation=”center” width=”%22200px%22″ custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”3px||0px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”19px||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

      1,039<\/span>USD<\/sup> 1,245<\/span>USD<\/sup>\u00a0<\/sup><\/p>\n

      [\/et_pb_text][et_pb_text content_phone=”<\/p>\n

      save 100 usd!<\/p>\n

      ” content_last_edited=”off|phone” disabled_on=”off|on|on” _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat|600||on|||||” header_2_font=”AvenirNextMedium||||||||” custom_margin=”||50px|||” custom_margin_tablet=”” custom_margin_phone=”12px|0px|28px|0px|false|true” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

      save 206 usd!<\/p>\n

      [\/et_pb_text][et_pb_button button_url=”https:\/\/www.wobi.com\/cart\/?add-to-cart=271824&quantity=5″ button_text=”register now” button_alignment=”center” _builder_version=”4.24.0″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#673e5b” button_font=”AvenirNextBold|||on|||||” custom_margin=”50px||50px||false|false” custom_margin_tablet=”20px||20px||false|false” custom_margin_phone=”0px||40px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px|40px|10px|40px|true|true” hover_enabled=”0″ button_text_size_tablet=”18px” button_text_size_phone=”16px” button_text_size_last_edited=”on|phone” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#673e5b” url_new_window=”on” sticky_enabled=”0″][\/et_pb_button][et_pb_divider color=”#673e5b” _builder_version=”4.16″ _module_preset=”default” width=”95%” module_alignment=”center” custom_margin=”||13px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text disabled_on=”on|off|off” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||-20px||false|false” global_colors_info=”{}”]<\/p>\n\n\n\n
      \n

      10 PARTICIPANTES<\/p>\n<\/td>\n

      		\n

      POUPE 491 USD<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      [\/et_pb_text][et_pb_text content_phone=”<\/p>\n

      10 ATTENDEES<\/p>\n

      1,309USD<\/sup><\/h2>\n

      SAVE 255 USD!<\/p>\n

      <\/h2>\n

      1,999USD<\/sup><\/h2>\n

      ” content_last_edited=”off|phone” disabled_on=”on|on|off” _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat|700|||||||” header_2_font=”AvenirNextMedium||||||||” custom_margin=”-40px||-50px||false|false” custom_margin_tablet=”” custom_margin_phone=”|0px||0px|false|true” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n\n\n\n
      \n

      1,999USD<\/sup><\/p>\n<\/td>\n

      		\n

      2,490<\/span>\u00a0USD<\/sup><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      [\/et_pb_text][et_pb_text content_phone=”<\/p>\n

      3 ATTENDEES<\/p>\n

      384USD<\/sup><\/h2>\n

      SAVE 255 USD!<\/p>\n

      <\/h2>\n

      349USD<\/sup><\/h2>\n

      ” content_last_edited=”off|phone” disabled_on=”off|on|on” _builder_version=”4.16″ _module_preset=”default” min_height=”30px” custom_margin=”10px||10px||false|false” custom_padding=”0px|||||” locked=”off” global_colors_info=”{}”]<\/p>\n

      10 PARTICIPANTES<\/p>\n

      [\/et_pb_text][et_pb_text content_last_edited=”off|phone” disabled_on=”off|off|on” _builder_version=”4.19.4″ _module_preset=”default” text_text_color=”#89969f” text_line_height=”1.4em” text_orientation=”center” width=”%22200px%22″ custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”3px||0px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”19px||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

      1,999<\/span>USD<\/sup> 2,490<\/span>USD<\/sup>\u00a0<\/sup><\/p>\n

      [\/et_pb_text][et_pb_text content_phone=”<\/p>\n

      save 100 usd!<\/p>\n

      ” content_last_edited=”off|phone” disabled_on=”off|on|on” _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat|600||on|||||” header_2_font=”AvenirNextMedium||||||||” custom_margin=”||50px|||” custom_margin_tablet=”” custom_margin_phone=”12px|0px|28px|0px|false|true” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

      save 491 usd!<\/p>\n

      [\/et_pb_text][et_pb_button button_url=”https:\/\/www.wobi.com\/cart\/?add-to-cart=271824&quantity=10″ button_text=”register now” button_alignment=”center” _builder_version=”4.24.0″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#673e5b” button_font=”AvenirNextBold|||on|||||” custom_margin=”50px||50px||false|false” custom_margin_tablet=”20px||20px||false|false” custom_margin_phone=”0px||40px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px|40px|10px|40px|true|true” hover_enabled=”0″ button_text_size_tablet=”18px” button_text_size_phone=”16px” button_text_size_last_edited=”on|phone” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#673e5b” url_new_window=”on” sticky_enabled=”0″][\/et_pb_button][et_pb_divider color=”#673e5b” _builder_version=”4.16″ _module_preset=”default” width=”95%” module_alignment=”center” custom_margin=”||13px|||” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Section” _builder_version=”4.16″ _module_preset=”default” background_color=”#edeceb” width=”100%” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px||10px||true|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Montserrat|500||on|||||” text_text_color=”#673e5b” text_font_size=”29px” text_line_height=”1.1em” header_3_font=”Montserrat|700|||||||” header_3_text_color=”#673e5b” header_3_font_size=”29px” text_orientation=”right” custom_margin=”25px||||false|false” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      THE IDEAL LEARNING EXPERIENCE FOR ANY TEAM!<\/h3>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Asap|500|||||||” text_text_color=”#324249″ text_font_size=”22px” text_line_height=”1.3em” text_orientation=”right” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”-22px|0px|-20px|0px|false|true” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      If you have any question, want more information regarding packs of more than 10 tickets or sponsorships, contact us.<\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][wpforms_selector form_id=”2206″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”-10px||-10px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][\/wpforms_selector][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Popup – #roger-martin” module_id=”roger-martin” module_class=”popup single” _builder_version=”4.19.0″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”50%” width_tablet=”” width_phone=”90%” width_last_edited=”on|desktop” custom_padding=”0px||0px||false|false” da_is_popup=”on” da_popup_slug=”roger-martin” da_is_singular=”on” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” background_color=”#663e59″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_end=”rgba(255,255,255,0)” background_enable_image=”off” background_position=”center_left” width=”100%” border_width_all=”9px” border_color_all=”RGBA(255,255,255,0)” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”28px” text_line_height=”1.4em” text_orientation=”center” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”|6px|1px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”” custom_padding_phone=”|0px||26px|false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      Descarregar o brochura<\/strong> for
      \nWOBI on Strategy & Management<\/p>\n

      [\/et_pb_text][wpforms_selector form_id=”112945″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][\/wpforms_selector][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”12px” custom_padding=”|||30px|false|false” global_colors_info=”{}”]*Country from which you will receive our communications[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

      on demand WOBI on Brand Strategy with Marcus Collins249USDAbout the MasterclassJoin award-winning marketer Marcus Collins to master the art of leveraging cultural trends to create effective marketing campaigns that drive customer demand. Don’t miss out on Marcus’ unique insights on how to make meaningful connections with customers, build brand loyalty, and maximize lifetime valueABOUT MARCUS […]<\/p>","protected":false},"author":20356,"featured_media":0,"parent":267865,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-248987","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nWOBI on Brand Strategy with Marcus Collins - WOBI<\/title>\n<meta name=\"description\" content=\"WOBI on Brand Strategy with Marcus Collins - Exclusive Content - On Demand - Brand Strategy - Marcus Collins\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wobi.com\/pt\/masterclass-old\/wobi-on-brand-strategy-with-marcus-collins-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WOBI on Brand Strategy with Marcus Collins - 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