WOBI ON MARKETING & CREATIVITY

With Seth Godin

The exclusive masterclass with business visionary Seth Godin.

Your ticket includes:

Access to the On Demand content for 30 days

Executive summary with highlights

z

All sessions available in English, Spanish, Italian & Portuguese

Three hours of content

What will you learn?

Steps to finding your creative voice and doing work that matters.

How creativity connects with marketing and is the act of solving interesting problems

How the creative leader makes a difference

The essence of modern marketing and the role of the marketer in the organization

Who is this for?

Z

Individuals looking to create disruptive change

Z

Marketers wanting to reframe how to present their products or services

Z

Leaders looking to develop more courageous and creative teams and organizations

Z

Managers who want to sharpen their thinking and add more frameworks to their toolbox

Agenda

Session 1
Modern Marketing, part 1

  • Where do customers come from?
  • The role of the marketer in the organization
  • Intentional action and design thinking
  • Customer development
  • The smallest viable audience
  • The search for remarkable

Session 2
Modern Marketing, part 2

  • The power of stories, the original human technology
  • Understanding your brand
  • Experience is actually the cause of brand, not hype
  • The role of tension
  • The dance between status and affiliation
  • Rogers adoption lifecycle and the chasm
  • Positioning as a service

Session 3
Creativity in the face of change, part 1

  • The world is upside down, but this is as normal as it’s going to get
  • Creativity is the act of solving interesting problems
  • Management vs. leadership
  • Industrial systems vs. resilient ones
  • How creativity connects with marketing
  • Understanding the difference between genre and generic, and rigor and rigid

Session 4
Creativity in the face of change, part 2

  • Developing a practice
  • Disconnection from the outcome doesn’t mean you don’t care
  • Combining smallest viable audience with genre and tension and status
  • No such thing as writer’s block
  • Nimble and resilient vs. proven, permanent and correct
  • How the creative leader makes a difference

About Seth Godin

Seth Godin is one of the most inspiring, influential and creative business thinkers of our time. The author of 19 international bestselling books, he writes on a wide variety of topics, ranging from creativity and leadership, to change processes and how ideas are transmitted.

Some of Godin’s most influential titles include Purple Cow and Linchpin, while his most recent book, The Practice, addresses the misconceptions of creativity and provides readers with methods for finding their creative voice through new ideas. A serial entrepreneur, Godin is also the author of one of the most prestigious and read blogs in the world, in which he publishes daily brief entries on management and the digital world.

WOBI ON MARKETING & CREATIVITY

The exclusive masterclass with business visionary Seth Godin

Unleash your creative voice!

Sponsored by

Don’t miss this unique opportunity to learn directly from Seth Godin and develop your marketing and creative skills!

What you will learn?

Z

Steps to finding your creative voice and doing work that matters

Z

The essence of modern marketing and the role of the marketer in the organization

Z

How creativity connects with marketing and is the act of solving interesting problems

Z

How the creative leader makes a difference

Watch the event video!

Who is this for?

Z

Individuals looking to create disruptive change

Z

Marketers wanting to reframe how to present their products or services

Z

Leaders looking to develop more courageous and creative teams and organizations

Z

Managers who want to sharpen their thinking and add more frameworks to their toolbox

“Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization”

– Seth Godin –

Agenda

Session 1 (45 min)
Modern Marketing, part 1

  • Where do customers come from?
  • The role of the marketer in the organization
  • Intentional action and design thinking
  • Customer development
  • The smallest viable audience
  • The search for remarkable

Session 2 (45 min)
Modern Marketing, part 2

  • The power of stories, the original human technology
  • Understanding your brand
  • Experience is actually the cause of brand, not hype
  • The role of tension
  • The dance between status and affiliation
  • Rogers adoption lifecycle and the chasm
  • Positioning as a service

Session 3 (45 min)
Creativity in the face of change, part 1

  • The world is upside down, but this is as normal as it’s going to get
  • Creativity is the act of solving interesting problems
  • Management vs. leadership
  • Industrial systems vs. resilient ones
  • How creativity connects with marketing
  • Understanding the difference between genre and generic, and rigor and rigid

Session 4 (45 min)
Creativity in the face of change, part 2

  • Developing a practice
  • Disconnection from the outcome doesn’t mean you don’t care
  • Combining smallest viable audience with genre and tension and status
  • No such thing as writer’s block
  • Nimble and resilient vs. proven, permanent and correct
  • How the creative leader makes a difference

Your ticket includes

Access to the On Demand content for 30 days

Executive summary with highlights

z

All sessions available in English, Spanish, Italian & Portuguese

Three hours of content

Pricing & Promotions

Group Discounts Available!

639 USD

1,039 USD

1,999 USD

About Seth Godin

Seth Godin is one of the most inspiring, influential and creative business thinkers of our time. The author of 19 international bestselling books, he writes on a wide variety of topics, ranging from creativity and leadership, to change processes and how ideas are transmitted.

Some of Godin’s most influential titles include Purple Cow and Linchpin, while his most recent book, The Practice, addresses the misconceptions of creativity and provides readers with methods for finding their creative voice through new ideas. A serial entrepreneur, Godin is also the author of one of the most prestigious and read blogs in the world, in which he publishes daily brief entries on management and the digital world.

Discover more offers for groups in the brochure

About WOBI

WOBI is a global business content hub. Our goal is to produce and distribute the best management tools to help companies and their leaders improve the way they manage their organizations, through the world’s most recognized management thinkers.

The ideal learning experience for any team!

If you have any question, want more information regarding packs of more than 10 tickets or sponsorships, contact us.

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