WOBI ON MARKETING & CREATIVITY
With Seth Godin
The exclusive live masterclass with business visionary Seth Godin.
27 & 28 April
Your ticket includes:
Access to the live 2-day masterclass
Realtime Q&A with Seth Godin
Certificate signed by Seth Godin & WOBI
Executive summary with highlights
Access to the event recordings for 30 days
What will you learn?
Steps to finding your creative voice and doing work that matters.
How creativity connects with marketing and is the act of solving interesting problems
How the creative leader makes a difference
The essence of modern marketing and the role of the marketer in the organization
Who is this for?
Individuals looking to create disruptive change
Marketers wanting to reframe how to present their products or services
Leaders looking to develop more courageous and creative teams and organizations
Managers who want to sharpen their thinking and add more frameworks to their toolbox
Agenda
Tuesday 27, April
10:00AM (New York) | 3:00PM (UK)
Session 1
Modern Marketing, part 1
- Where do customers come from?
- The role of the marketer in the organization
- Intentional action and design thinking
- Customer development
- The smallest viable audience
- The search for remarkable
Session 2
Modern Marketing, part 2
- The power of stories, the original human technology
- Understanding your brand
- Experience is actually the cause of brand, not hype
- The role of tension
- The dance between status and affiliation
- Rogers adoption lifecycle and the chasm
- Positioning as a service
Wednesday 28, April
10:00AM (New York) | 3:00PM (UK)
Session 3
Creativity in the face of change, part 1
- The world is upside down, but this is as normal as it’s going to get
- Creativity is the act of solving interesting problems
- Management vs. leadership
- Industrial systems vs. resilient ones
- How creativity connects with marketing
- Understanding the difference between genre and generic, and rigor and rigid
Session 4
Creativity in the face of change, part 2
- Developing a practice
- Disconnection from the outcome doesn’t mean you don’t care
- Combining smallest viable audience with genre and tension and status
- No such thing as writer’s block
- Nimble and resilient vs. proven, permanent and correct
- How the creative leader makes a difference
About Seth Godin
Seth Godin is one of the most inspiring, influential and creative business thinkers of our time. The author of 19 international bestselling books, he writes on a wide variety of topics, ranging from creativity and leadership, to change processes and how ideas are transmitted.
Some of Godin’s most influential titles include Purple Cow and Linchpin, while his most recent book, The Practice, addresses the misconceptions of creativity and provides readers with methods for finding their creative voice through new ideas. A serial entrepreneur, Godin is also the author of one of the most prestigious and read blogs in the world, in which he publishes daily brief entries on management and the digital world.
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WOBI ON MARKETING & CREATIVITY
The exclusive live masterclass with business visionary Seth Godin
27 & 28 April
Sponsored by
Don’t miss this unique opportunity to learn directly from Seth Godin and develop your marketing and creative skills!
What you will learn?
Steps to finding your creative voice and doing work that matters
The essence of modern marketing and the role of the marketer in the organization
How creativity connects with marketing and is the act of solving interesting problems
How the creative leader makes a difference
Watch the event video!
Who is this for?
Individuals looking to create disruptive change
Marketers wanting to reframe how to present their products or services
Leaders looking to develop more courageous and creative teams and organizations
Managers who want to sharpen their thinking and add more frameworks to their toolbox
“Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization”
– Seth Godin –
Agenda
10:00AM (New York) | 9:00AM (Bogotá, Lima, CDMX) | 11:00AM (Buenos Aires)
3:00PM (UK, Lisbon) | 4:00PM (Berlin, Madrid, Rome)
Tuesday, April 27
Each session will last 45 minutes
Session 1
Modern Marketing, part 1
- Where do customers come from?
- The role of the marketer in the organization
- Intentional action and design thinking
- Customer development
- The smallest viable audience
- The search for remarkable
Session 2
Modern Marketing, part 2
- The power of stories, the original human technology
- Understanding your brand
- Experience is actually the cause of brand, not hype
- The role of tension
- The dance between status and affiliation
- Rogers adoption lifecycle and the chasm
- Positioning as a service
Wednesday, April 28
Each session will last 45 minutes
Session 3
Creativity in the face of change, part 1
- The world is upside down, but this is as normal as it’s going to get
- Creativity is the act of solving interesting problems
- Management vs. leadership
- Industrial systems vs. resilient ones
- How creativity connects with marketing
- Understanding the difference between genre and generic, and rigor and rigid
Session 4
Creativity in the face of change, part 2
- Developing a practice
- Disconnection from the outcome doesn’t mean you don’t care
- Combining smallest viable audience with genre and tension and status
- No such thing as writer’s block
- Nimble and resilient vs. proven, permanent and correct
- How the creative leader makes a difference
Your ticket includes
Access to the live 2-day masterclass
Realtime Q&A with Seth Godin
Certificate signed by Seth Godin & WOBI
Executive summary with highlights
Access to the event recordings for 30 days
About Seth Godin
Seth Godin is one of the most inspiring, influential and creative business thinkers of our time. The author of 19 international bestselling books, he writes on a wide variety of topics, ranging from creativity and leadership, to change processes and how ideas are transmitted.
Some of Godin’s most influential titles include Purple Cow and Linchpin, while his most recent book, The Practice, addresses the misconceptions of creativity and provides readers with methods for finding their creative voice through new ideas. A serial entrepreneur, Godin is also the author of one of the most prestigious and read blogs in the world, in which he publishes daily brief entries on management and the digital world.
Why is creativity so difficult, so scary?
How to increase your personal and professional productivity?
How can practice improve your work?
Discover more offers for groups in the brochure
About WOBI
WOBI is a global business content hub. Our goal is to produce and distribute the best management tools to help companies and their leaders improve the way they manage their organizations, through the world’s most recognized management thinkers.
Download the Executive Summary of Seth Godin’s speeh at the World Business Forum 2020.
The purpose of marketing today.
The act of creating culture and making things better.
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Download the brochure of WOBI on Marketing & Creativity
*Country from which you will receive our communications
The ideal learning experience for any team!
If you have any question, want more information regarding packs of more than 10 tickets or sponsorships, contact us.
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