WHAT IS WOBI ON GROWTH STRATEGY?
This 100% digital event taught by Rita McGrath, Strategy expert and professor at Columbia Business School, will help you build a successful strategy that fits the times we are living in. It will also offer the tools to manage strategic growth in uncertain environments and the keys to knowing your clients and their consumer experience.
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ABOUT RITA MCGRATH
Prof. Rita McGrath is widely recognized as a global authority on leading innovation and growth during times of uncertainty. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide. She is the author of five books including the best-selling The End of Competitive Advantage and Discovery Driven Growth, cited by Clayton Christensen as creating “one of the most important management ideas ever developed”.
Her new book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Rita is also the founder of Valize, an innovation platform whose mission is to help organizations build lasting innovation capability as the basis for long term shared prosperity.