WOBI ON CUSTOMER CENTRICITY
THE 100% DIGITAL MASTERCLASS WITH DON PEPPERS
WHAT IS WOBI ON CUSTOMER CENTRICITY?
Led by Don Peppers, one of the world’s most respected experts on customer experience and customer focused business strategy, this 100% digital masterclass will offer in-depth insights into how to build and maintain a truly customer-centric business. In three sessions taking place over three days we will learn why customer experience should be a fundamental part of your business strategy; how to align your organization around customer centric principles; and the role leadership and culture play in building a truly customer centric business.
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BENEFITS PER TICKET
Access to the On Demand content for 30 days
Executive Summary document
Access to event materials provided by Don Peppers
All sessions available in English, Spanish and Italian
ABOUT DON PEPPERS
Don Peppers is one of the world’s most respected experts on customer experience and customer-focused business strategies. A best-selling author and marketing futurist, Don has educated and motivated audiences around the globe on how businesses can compete in a dynamic, technologically fast-moving world. He has written nine books with business partner Martha Rogers, including the hugely influential The One To One Future.
His latest book, Customer Experience: What, How and Why Now, provides insights and “how to” recommendations for building and maintaining a truly customer-centric business.
Why Customer Experience is Everything
1. Beyond Satisfaction
2. Transformation at the Speed of Customers
3. Customer Insight and Empathy
4. Extreme Trust
Aligning Your Organization Around Customer Centric Principles
1. Align Incentives with the Value Customers Create
2. How to Talk About Customer-Centricity with the CFO
3. Aligning and Getting Value from Employees
The Role of Leadership and Culture in Building a Customer Centric Business
1. Why Culture Eats Strategy for Breakfast
2. The Importance of a Unifying Purpose
3. The Self-Organizing Company
4. Human to the Max
5. Six Leadership Behaviors of Customer-Centric Executives
The ideal learning experience for any team!
If you have any question, want more information regarding packs of more than 10 tickets or sponsorships, contact us.