WOBI ON MARKETING & CREATIVITY

The exclusive masterclass with business visionary Seth Godin

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Available on demand for 30 days

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Unleash your creative voice!

Don’t miss this unique opportunity to learn directly from Seth Godin and develop your marketing and creative skills!

What you will learn?

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Steps to finding your creative voice and doing work that matters

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The essence of modern marketing and the role of the marketer in the organisation

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How creativity connects with marketing and is the act of solving interesting problems

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How the creative leader makes a difference

Watch the masterclass video!

Who is this for?

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Individuals looking to create disruptive change

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Marketers wanting to reframe how to present their products or services

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Leaders looking to develop more courageous and creative teams and organisations

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Managers who want to sharpen their thinking and add more frameworks to their toolbox

Agenda

Wednesday, 12 May

Each session will last 45 minutes

Session 1
Modern Marketing, part 1

  • Where do customers come from?
  • The role of the marketer in the organisation
  • Intentional action and design thinking
  • Customer development
  • The smallest viable audience
  • The search for remarkable

Session 2
Modern Marketing, part 2

  • The power of stories, the original human technology
  • Understanding your brand
  • Experience is actually the cause of brand, not hype
  • The role of tension
  • The dance between status and affiliation
  • Rogers adoption lifecycle and the chasm
  • Positioning as a service

Thursday, 13 May

Each session will last 45 minutes

Session 3
Creativity in the face of change, part 1

  • The world is upside down, but this is as normal as it’s going to get
  • Creativity is the act of solving interesting problems
  • Management vs. leadership
  • Industrial systems vs. resilient ones
  • How creativity connects with marketing
  • Understanding the difference between genre and generic, and rigor and rigid

Session 4
Creativity in the face of change, part 2

  • Developing a practice
  • Disconnection from the outcome doesn’t mean you don’t care
  • Combining smallest viable audience with genre and tension and status
  • No such thing as writer’s block
  • Nimble and resilient vs. proven, permanent and correct
  • How the creative leader makes a difference

Your ticket includes

Access to the 2-day program

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Certificate signed by Seth Godin & WOBI

Seminar Summary with highlights

Content available on demand for 30 days

Pricing & Promotions

Don’t miss the current special offer!

Group Discounts Available!

$899 +GST

$1,449 +GST

$2,449 +GST

About Seth Godin

Seth Godin is one of the most inspiring, influential and creative business thinkers of our time. The author of 19 international bestselling books, he writes on a wide variety of topics, ranging from creativity and leadership, to change processes and how ideas are transmitted.

Some of Godin’s most influential titles include Purple Cow and Linchpin, while his most recent book, The Practice, addresses the misconceptions of creativity and provides readers with methods for finding their creative voice through new ideas. A serial entrepreneur, Godin is also the author of one of the most prestigious and read blogs in the world, in which he publishes daily brief entries on management and the digital world.

WOBI ON MARKETING & CREATIVITY

With Seth Godin

The digital masterclass with one of the most influential business thinkers of our time

12 & 13 May

This ticket includes:

Access to the 2-day program

Content  Content available on demand for 30 days

l

Certificate signed by Seth Godin & WOBI

Seminar Summary with highlights

AU$ 349 +GST

Group Offers

AU$ 899 +GST

AU$ 1,449 +GST

What will you learn?

How creativity increases your personal and professional productivity.

How to embrace uncertainty and fear associated with creativity.

Steps to finding your creative voice and doing work that matters.

Agenda

Each session will last 45 minutes

Wednesday 12 May

2:00PM AEST (Australia) | 4:00PM (New Zealand)
12:00PM (Singapore/ Hong Kong) | 9:30 AM (India)

Session 1
Modern Marketing, part 1

  • Where do customers come from?
  • The role of the marketer in the organisation
  • Intentional action and design thinking
  • Customer development
  • The smallest viable audience
  • The search for remarkable

Session 2
Modern Marketing, part 2

  • The power of stories, the original human technology
  • Understanding your brand
  • Experience is actually the cause of brand, not hype
  • The role of tension
  • The dance between status and affiliation
  • Rogers adoption lifecycle and the chasm
  • Positioning as a service

Thursday 13 May

2:00PM AEST (Australia) | 4:00PM (New Zealand)
12:00PM (Singapore/ Hong Kong) | 9:30 AM (India)

Session 3
Creativity in the face of change, part 1

  • The world is upside down, but this is as normal as it’s going to get
  • Creativity is the act of solving interesting problems
  • Management vs. leadership
  • Industrial systems vs. resilient ones
  • How creativity connects with marketing
  • Understanding the difference between genre and generic, and rigor and rigid

Session 4
Creativity in the face of change, part 2

  • Developing a practice
  • Disconnection from the outcome doesn’t mean you don’t care
  • Combining smallest viable audience with genre and tension and status
  • No such thing as writer’s block
  • Nimble and resilient vs. proven, permanent and correct
  • How the creative leader makes a difference

About Seth Godin

Seth Godin is one of the most inspiring, influential and creative business thinkers of our time. The author of 19 international bestselling books, he writes on a wide variety of topics, ranging from creativity and leadership, to change processes and how ideas are transmitted.

Some of Godin’s most influential titles include Purple Cow and Linchpin, while his most recent book, The Practice, addresses the misconceptions of creativity and provides readers with methods for finding their creative voice through new ideas.

A serial entrepreneur, Godin is also the author of one of the most prestigious and read blogs in the world, in which he publishes daily brief entries on management and the digital world.

"What do I think about the future? The future is here"

"How to increase your personal and professional productivity?"

How can practice improve your work?

Discover more offers for groups in the brochure

About WOBI

WOBI is a global business content hub. Our goal is to produce and distribute the best management tools to help companies and their leaders improve the way they manage their organisations, through the world’s most recognised management thinkers.

The ideal learning experience for any team!

If you have any question, want more information regarding packs of more than 10 tickets or sponsorships, contact us.

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