WHAT IS WOBI ON CUSTOMER CENTRICITY?
Led by Don Peppers, one of the world’s most respected experts on customer experience and customer focused business strategy, this 100% digital event will offer in-depth insights into how to build and maintain a truly customer-centric business. In three sessions taking place over three days we will learn why customer experience should be a fundamental part of your business strategy; how to align your organisation around customer centric principles; and the role leadership and culture play in building a truly customer centric business.
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ABOUT DON PEPPERS
Don Peppers is one of the world’s most respected experts on customer experience and customer-focused business strategies. A best-selling author and marketing futurist, Don has educated and motivated audiences around the globe on how businesses can compete in a dynamic, technologically fast-moving world. He has written nine books with business partner Martha Rogers, including the hugely influential The One To One Future.
His latest book, Customer Experience: What, How and Why Now, provides insights and “how to” recommendations for building and maintaining a truly customer-centric business.