26 - 29 April, 2021

On demand

Discover powerful ideas shaping the most critical topics in marketing and sales. With your purchase WOBI will include free access to WOBI on Marketing & Creativity with Seth Godin.

WHAT IS IT?

Marketing Week 2021

Access to the 4-day program

8 World Class Speakers

Content available on demand for 30 days

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Certificate signed by WOBI

Seminar Summary with highlights

Extra materials from speakers

AGENDA

Marketing Week 2021

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TIMING

DAY 1

26 April

DAY 2

27 April

DAY 3

28 April

DAY 4

29 April

India: 7:30PM – 9PM

Singapore, Hong Kong:
10PM – 11:30PM

Australia AEST: 12AM – 1:30AM (+1)

New Zealand: 2AM – 3:30AM (+1)

JONAH BERGER

Consumer Behaviour

DON PEPPERS

Customer Centricity

India: 9:15PM – 10:15PM

Singapore, Hong Kong:
11:45PM – 12:45AM

Australia AEST: 1:45AM – 2:45AM (+1)

New Zealand: 3:45AM – 4:45AM (+1)

BETH ALTRINGER

Design Thinking

RAJA RAJAMANNAR

Marketing Strategy

DONALD MILLER

Sales

CHARLENE LI

Digital Transformation

India: 10.30PM – 11.30PM

Singapore, Hong Kong:
1AM – 2AM (+1)

Australia AEST: 3AM – 4AM (+1)

New Zealand: 5:00AM – 6:00AM (+1)

PABLO FERNÁNDEZ

Loyalty

SCOTT GALLOWAY

Brand Strategy

Day 1

JONAH BERGER
Consumer Behavior

Timing

India: 7:30PM – 9PM

Singapore, Hong Kong:
10PM – 11:30PM

Australia AEST: 12AM – 1:30AM (+1)

New Zealand: 2AM – 3:00AM (+1)

BETH ALTRINGER
Design Thinking

Timing

India: 9:15PM – 10:15PM

Singapore, Hong Kong:
11:45PM – 12:45AM

Australia AEST: 1:45AM – 2:45AM (+1)

New Zealand: 3:45AM – 4:45AM (+1)

Day 2

RAJA RAJAMANNAR
Marketing Strategy

Timing
India: 9:15PM – 10:15PM

Singapore, Hong Kong:
11:45PM – 12:45AM

Australia AEST: 1:45AM – 2:45AM (+1)

New Zealand: 3:45AM – 4:45AM (+1)

PABLO FERNÁNDEZ
Loyalty

Timing

India: 10.30PM – 11.30PM

Singapore, Hong Kong:
1AM – 2AM (+1)

Australia AEST: 3AM – 4AM (+1)

New Zealand: 5:00AM – 6:00AM (+1)

Day 3

DONALD MILLER
Sales

Timing
India: 9:15PM – 10:15PM

Singapore, Hong Kong:
11:45PM – 12:45AM

Australia AEST: 1:45AM – 2:45AM (+1)

New Zealand: 3:45AM – 4:45AM (+1)

SCOTT GALLOWAY
Brand Strategy

Timing

India: 10.30PM – 11.30PM

Singapore, Hong Kong:
1AM – 2AM (+1)

Australia AEST: 3AM – 4AM (+1)

New Zealand: 5:00AM – 6:00AM (+1)

Day 4

DON PEPPERS
Customer Centricity

Timing
India: 7:30PM – 9PM

Singapore, Hong Kong:
10PM – 11:30PM

Australia AEST: 12AM – 1:30AM (+1)

New Zealand: 2AM – 3:00AM (+1)

CHARLENE LI
Digital Transformation

Timing
India: 9:15PM – 10:15PM

Singapore, Hong Kong:
11:45PM – 12:45AM

Australia AEST: 1:45AM – 2:45AM (+1)

New Zealand: 3:45AM – 4:45AM (+1)

SPEAKERS & TOPICS

Marketing Week 2021

Empowering Your Brand in the Digital Age
  • Evolving in a Digital World: How digital strategies are redefining brands. 
  • Network Effect : How your consumers make or break your brand and why learning how to properly use technology helps grow your business.
  • Importance of Post-Purchase intelligence and why it’s crucial in strengthening your brand identity. 
  • What winning brands have in common and how to implement their strategies.
More about the speaker...

Influential expert in brand strategy and professor of marketing at NYU Stern, Scott Galloway is the founder of several firms including L2, a digital intelligence firm which analyses and evaluates the digital competency of over two thousand consumer brands. Galloway is the author of various New York Times bestselling books, among them, The Four, which deconstructs the business strategies used by the world’s four most influential companies Amazon, Apple, Facebook and Google. Recognised by the World Economic Forum as one of the “Global Leaders of Tomorrow,” Galloway has advised highly recognised brands and organisations including Gateway inc and Urban Outfitters. 

Invisible Influence and the Forces that Shape Consumer BehavioUr
  • Social influence: The tremendous impact others have on the decisions we make every day.
  • Becoming a Catalyst for Change: Why persuasion and pressure are not always the right action.
  • Identifying and mitigating key barriers that inhibit your organisation’s ability to form trusting relationships with your consumers.
  • Understanding the needs and wants of your consumers and learning how to adapt to them.
More about the speaker...

Renowned professor of marketing at the Wharton School and an expert on human influence and consumer behavior, Jonah Berger has shared his ideas in his New York Times bestselling book, Contagious: Why Things Catch On, and in his most recent, The Catalyst: How to Change Anyone’s Mind. Having spent over 15 years studying how social influence works and how it drives products, Berger has helped drive new product adoption, sharpen effective messaging, and develop marketing strategies for a wide variety of organisations large and small, including Fortune 500 companies.

Navigating the Digital Transformation of Marketing and Sales
  • Formulating and executing a disruptive plan that aligns your organisation and results in breakthrough growth.
  • Understanding the next generation of customers and their changing behavior on a continuous basis.
  • Why and how the future of marketing relies heavily on a data driven approach.
  • Digital transformation involves more than technology: Why the strategic focus for selling organisations must be organisational and cultural.
More about the speaker...

Renowned  expert on digital transformation and disruptive growth strategies Charlene Li was former principal analyst at Altimeter and the author of the New York Times bestseller, Open Leadership. Her deep knowledge of leadership, strategy, interactive media and marketing gives her a unique insight into the ever changing business landscape. Charlene has been named one of the Top 50 Leadership Innovators by Inc., and one of the 100 most creative people in business by Fast Company.  Her most recent, The Disruption Mindset, was published in 2019.

The StoryBrand 7-Part Framework: Clarify Your Message So Your Business Grows
  • Why confusion is killing your sales and how you can fix it.
  • How to build a clear message to attract more of your ideal customers.
  • How to execute a repeatable communication framework into your sales and marketing efforts.
  • Simple changes you can make to your marketing collateral to increase conversions and revenue.
More about the speaker...

When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. Donald Miller has helped thousands of organisations including Chick-Fil-A and Procter & Gamble develop powerful stories that define their brand and grow their business. Author of multiple New York Times bestsellers, Miller’s 2017 book, Building a Storybrand, takes his passion for storytelling by providing companies with a marketing framework that allows them to better communicate and engage with their customers. The StoryBrand Marketing Framework helps companies create a clear message so more of their ideal customers respond to their marketing and sales efforts. His most recent, Business Made Simple, was published January 2021.

Aligning Your Organisation Around Customer Centric Principles
  • Customer Insight and Empathy: How to understand what different needs your different customers have.
  • Extreme trust: What it means to always act in your customers’ interests.
  • Aligning incentives with the value customers create: Rewarding the long-term value created by customer-centric successes.
  • The challenge of getting value from employees.
More about the speaker...

Highly acclaimed best-selling author, business strategist, and marketing futurist Don Peppers has educated and motivated audiences worldwide with presentations and workshops focused on how businesses can compete in a dynamic, technologically fast-moving world. Named by Accenture as one of the top “100 Business Intellectuals,” Peppers has written nine books with business partner Martha Rogers, including The One to One Future which put forward a paradigm-shifting idea about the business implications of interactivity that soon evolved into the global CRM movement.

Mastering the New Marketing Mindset for Tomorrow's Consumers
  • A new Marketing Paradigm: The five elements of Quantum Marketing
  • The right marketing strategies and tactics to pursue in a rapidly evolving landscape
  • The power of AI & Data in driving effective and efficient marketing strategies
  • Trust, ethics and the evolution of customer loyalty
  • Insights into the impact of augmented and virtual reality on marketing
More about the speaker...

Chief Marketing and Communications Officer and President of Healthcare Integrated Marketing at Mastercard, Raja Rajamannar is responsible for successfully leading the company’s marketing transformation, including the integration of the marketing and communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company.  Raja also serves on the company’s management committee and is among the Forbes 2018 Top 5 World’s Most Influential CMOs, Business Insider’s Top 25 World’s Most Innovative CMOs and one of AdWeek’s most tech-savvy CMOs. His latest book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers highlights breakthrough strategies to help organizations overcome challenges and thrive in a modern business world. 

Beyond Design Thinking: New Tools for Unlocking More Effective Innovation
  • Revealing the hidden ways that consumer expectations are changing. 
  • What makes some designs – and some products – more desirable than others.
  • How to combine psychological principles with the latest technology to create more engaging brands.
  • The management and decision-making factors that can reduce the risk of avoidable failure on innovation projects.
More about the speaker...

Design and innovation professor at Harvard University, Beth Altringer specialises in using psychology to fulfill human desires. Altringer dedicates her time in examining what consumers like and why, so that marketers, designers and companies alike can create better services, products and experiences to improve lives and business. Altringer’s expert insights and practice-based approach has led her to create Harvard University’s Desirability-Lab, a think tank that combines psychological research and hands-on design. Her research focuses on shaping the future of how organisations are managed and led, by infusing design thinking with advanced research.

Loyalty and the Transformation of Customer Relations
  • Marketing 6R: Six Proven Strategies to Make Your Client Portfolio Profitable.
  • How to transform the future of your company: It is not the products but the relationships that are profitable for a company.
  • Trust from within: The importance of loyalty within your business and the impact it has on your consumers. 
  • The future of digital marketing and customer engagement.
More about the speaker...

Widely recognised as a leading expert in marketing and customer relationships, Pablo Fernández is the founder of MarketingTech, a firm that offers consulting, training and research services to clients in the United States and Latin America. Most notably known for his book, The 6R’s of Marketing, Fernández has helped companies from different industries and markets obtain substantial increases in their profitability. His methodology allows them to simultaneously visualise all latent opportunities in the relationship with customers and deploy strategies to take advantage of them in a systematic way.

PRICING & PROMOTIONS

Marketing Week 2021

BENEFITS:

Access to the 4-day live event

Certificate signed by WOBI

Seminar Summary with highlights

Content available on demand for 30 days

Extra materials from speakers

INCLUDED WITH YOUR PURCHASE!

Free access to the 2 sessions of WOBI on Marketing & Creativity with Seth Godin

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