• Social influence: The tremendous impact others have on the decisions we make every day
• Becoming a Catalyst for Change: Why persuasion and pressure are not always the right action
• Identifying and mitigating key barriers that inhibit your organization’s ability to form trusting relationships with your consumers.
• Understanding the needs and wants of your consumers and learning how to adapt to them.

Renowned professor of marketing at the Wharton School and an expert on human influence and consumer behavior, Jonah Berger has shared his ideas in his New York Times bestselling book, Contagious: Why Things Catch On, and in his most recent, The Catalyst: How to Change Anyone’s Mind. Having spent over 15 years studying how social influence works and how it drives products, Berger has helped drive new product adoption, sharpen effective messaging, and develop marketing strategies for a wide variety of organizations large and small, including Fortune 500 companies.

• Why confusion is killing your sales and how you can fix it.
• How to build a clear message to attract more of your ideal customers.
• How to execute a repeatable communication framework into your sales and marketing efforts.
• Simple changes you can make to your marketing collateral to increase conversions and revenue

When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. Donald Miller has helped thousands of organizations including Chick-Fil-A and Procter & Gamble develop powerful stories that define their brand and grow their business. Author of multiple New York Times bestsellers, Miller’s 2017 book, Building a Storybrand, takes his passion for storytelling by providing companies with a marketing framework that allows them to better communicate and engage with their customers. The StoryBrand Marketing Framework helps companies create a clear message so more of their ideal customers respond to their marketing and sales efforts. His most recent, Business Made Simple, was published January 2021.

• Revealing the hidden ways that consumer expectations are changing 
• What makes some designs – and some products – more desirable than others
• How to combine psychological principles with the latest technology to create more engaging brands 
• The management and decision-making factors that can reduce the risk of avoidable failure on innovation projects.

Design and innovation professor at Harvard University, Beth Altringer specializes in using psychology to fulfill human desires. Altringer dedicates her time in examining what consumers like and why, so that marketers,designers and companies alike can create better services, products and experiences to improve lives and business. Altringer’s expert insights and practice-based approach has led her to create Harvard University’s Desirability-Lab, a think tank that combines psychological research and hands-on design. Her research focuses on shaping the future of how organizations are managed and led, by infusing design thinking with advanced research.