SPEAKERS & TOPICS
Marketing Week 2021
Influential expert in brand strategy and professor of marketing at NYU Stern, Scott Galloway is the founder of several firms including L2, a digital intelligence firm which analyzes and evaluates the digital competency of over two thousand consumer brands. Galloway is the author of various New York Times bestselling books, among them, The Four, which deconstructs the business strategies used by the world’s four most influential companies Amazon, Apple, Facebook and Google. Recognized by the World Economic Forum as one of the “Global Leaders of Tomorrow,” Galloway has advised highly recognized brands and organizations including Gateway inc and Urban Outfitters.
Renowned professor of marketing at the Wharton School and an expert on human influence and consumer behavior, Jonah Berger has shared his ideas in his New York Times bestselling book, Contagious: Why Things Catch On, and in his most recent, The Catalyst: How to Change Anyone’s Mind. Having spent over 15 years studying how social influence works and how it drives products, Berger has helped drive new product adoption, sharpen effective messaging, and develop marketing strategies for a wide variety of organizations large and small, including Fortune 500 companies.
Renowned expert on digital transformation and disruptive growth strategies Charlene Li was former principal analyst at Altimeter and the author of the New York Times bestseller, Open Leadership. Her deep knowledge of leadership, strategy, interactive media and marketing gives her a unique insight into the ever changing business landscape. Charlene has been named one of the Top 50 Leadership Innovators by Inc., and one of the 100 most creative people in business by Fast Company. Her most recent, The Disruption Mindset, was published in 2019.
When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. Donald Miller has helped thousands of organizations including Chick-Fil-A and Procter & Gamble develop powerful stories that define their brand and grow their business. Author of multiple New York Times bestsellers, Miller’s 2017 book, Building a Storybrand, takes his passion for storytelling by providing companies with a marketing framework that allows them to better communicate and engage with their customers. The StoryBrand Marketing Framework helps companies create a clear message so more of their ideal customers respond to their marketing and sales efforts. His most recent, Business Made Simple, was published January 2021.
Highly acclaimed best-selling author, business strategist, and marketing futurist Don Peppers has educated and motivated audiences worldwide with presentations and workshops focused on how businesses can compete in a dynamic, technologically fast-moving world. Named by Accenture as one of the top “100 Business Intellectuals,” Peppers has written nine books with business partner Martha Rogers, including The One to One Future which put forward a paradigm-shifting idea about the business implications of interactivity that soon evolved into the global CRM movement.
Design and innovation professor at Harvard University, Beth Altringer specializes in using psychology to fulfill human desires. Altringer dedicates her time in examining what consumers like and why, so that marketers,designers and companies alike can create better services, products and experiences to improve lives and business. Altringer’s expert insights and practice-based approach has led her to create Harvard University’s Desirability-Lab, a think tank that combines psychological research and hands-on design. Her research focuses on shaping the future of how organizations are managed and led, by infusing design thinking with advanced research.
Widely recognized as a leading expert in marketing and customer relationships, Pablo Fernández is the founder of MarketingTech, a firm that offers consulting, training and research services to clients in the United States and Latin America. Most notably known for his book, The 6R’s of Marketing, Fernández has helped companies from different industries and markets obtain substantial increases in their profitability. His methodology allows them to simultaneously visualize all latent opportunities in the relationship with customers and deploy strategies to take advantage of them in a systematic way.
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