• Social influence: The tremendous impact others have on the decisions we make every day
• Becoming a Catalyst for Change: Why persuasion and pressure are not always the right action
• Identifying and mitigating key barriers that inhibit your organization’s ability to form trusting relationships with your consumers.
• Understanding the needs and wants of your consumers and learning how to adapt to them.

Renowned professor of marketing at the Wharton School and an expert on human influence and consumer behavior, Jonah Berger has shared his ideas in his New York Times bestselling book, Contagious: Why Things Catch On, and in his most recent, The Catalyst: How to Change Anyone’s Mind. Having spent over 15 years studying how social influence works and how it drives products, Berger has helped drive new product adoption, sharpen effective messaging, and develop marketing strategies for a wide variety of organizations large and small, including Fortune 500 companies.

• Why confusion is killing your sales and how you can fix it.
• How to build a clear message to attract more of your ideal customers.
• How to execute a repeatable communication framework into your sales and marketing efforts.
• Simple changes you can make to your marketing collateral to increase conversions and revenue

When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. Donald Miller has helped thousands of organizations including Chick-Fil-A and Procter & Gamble develop powerful stories that define their brand and grow their business. Author of multiple New York Times bestsellers, Miller’s 2017 book, Building a Storybrand, takes his passion for storytelling by providing companies with a marketing framework that allows them to better communicate and engage with their customers. The StoryBrand Marketing Framework helps companies create a clear message so more of their ideal customers respond to their marketing and sales efforts. His most recent, Business Made Simple, was published January 2021.

• A new Marketing Paradigm: The five elements of Quantum Marketing
• The right marketing strategies and tactics to pursue in a rapidly evolving landscape
• The power of AI & Data in driving effective and efficient marketing strategies
• Trust, ethics and the evolution of customer loyalty
• Insights into the impact of augmented and virtual reality on marketing

• Marketing 6R: Six Proven Strategies to Make Your Client Portfolio Profitable
• How to transform the future of your company: It is not the products but the relationships that are profitable for a company.
• Trust from within: The importance of loyalty within your business and the impact it has on your consumers. 
• The future of digital marketing and customer engagement

Widely recognized as a leading expert in marketing and customer relationships, Pablo Fernández is the founder of MarketingTech, a firm that offers consulting, training and research services to clients in the United States and Latin America. Most notably known for his book, The 6R’s of Marketing, Fernández has helped companies from different industries and markets obtain substantial increases in their profitability. His methodology allows them to simultaneously visualize all latent opportunities in the relationship with customers and deploy strategies to take advantage of them in a systematic way.