April 26 – 29, 2021

Discover powerful ideas shaping the most critical topics in marketing and sales.

590 USD 995 USD

*Promotion valid until March 26th

Buy your ticket now and get free access to WOBI on Marketing & Creativity with Seth Godin

WHAT IS IT?

Marketing Week 2021

Focusing on today’s most relevant topics in marketing and sales, the WOBI Marketing Week will provide you with the latest innovative ideas and perspectives from leading experts such as Scott Galloway, Jonah Berger, Don Peppers and Charlene Li.  Over the course of 4 days, you’ll learn the strategies and methods necessary to better understand and adapt to the ever-changing needs of your consumers, effectively communicate and grow your brands, and create better products and experiences. Get the tools you need to get ahead in today’s competitive marketplace.

7 World Class Speakers

4 Days

DOWNLOAD THE BROCHURE

IN WHICH TOPICS ARE YOU INTERESTED?

AGENDA

Marketing Week 2021

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TIMING

DAY 1

April 26

DAY 2

April 27

DAY 3

April 28

DAY 4

April 29

CDMX, Bogotá, Lima

9:00AM – 10:30AM

New York
10:00AM – 11:30AM

Berlin, Madrid, Rome
4:00PM – 5:30PM

JONAH BERGER

Consumer Behavior

SETH GODIN*

WOBI on Marketing & Creativity

SETH GODIN*

WOBI on Marketing & Creativity

DON PEPPERS

Customer Centricity

CDMX, Bogotá, Lima
10:45AM – 11:45AM

New York
11:45AM – 12:45PM

Berlin, Madrid, Rome
5:45PM – 6:45PM

BETH ALTRINGER

Design Thinking

TBA

DONALD MILLER

Sales

CHARLENE LI

Digital Transformation

CDMX, Bogotá, Lima
12:00PM – 1:00PM

New York
1:00PM – 2:00PM

Berlin, Madrid, Rome
7:00PM – 8:00PM

PABLO FERNÁNDEZ

Loyalty

SCOTT GALLOWAY

Brand Strategy

*Complementary access to this event as part of your ticket

Day 1

Monday April 26th

JONAH BERGER
Consumer Behavior

Timing

CDMX, Bogotá, Lima
9:00AM – 10:30AM

New York
10:00AM – 11:30AM

Berlin, Madrid, Rome
4:00PM – 5:30PM

BETH ALTRINGER
Design Thinking

Timing

CDMX, Bogotá, Lima
10:45AM – 11:45AM

New York
11:45AM – 12:45PM

Berlin, Madrid, Rome
5:45PM – 6:45PM

Day 2

Tuesday April 27th

SETH GODIN
WOBI on Marketing & Creativity

Timing

CDMX, Bogotá, Lima
9:00AM – 10:30AM

New York
10:00AM – 11:30AM

Berlin, Madrid, Rome
4:00PM – 5:30PM

TBC

Timing

CDMX, Bogotá, Lima
10:45AM – 11:45AM

New York
11:45AM – 12:45PM

Berlin, Madrid, Rome
5:45PM – 6:45PM

PABLO FERNÁNDEZ
Loyalty

Timing

CDMX, Bogotá, Lima
12:00PM – 1:00PM

New York
1:00PM – 2:00PM

Berlin, Madrid, Rome
7:00PM – 8:00PM

Day 3

Wednesday April 28th

SETH GODIN
WOBI on Marketing & Creativity

Timing

CDMX, Bogotá, Lima
9:00AM – 10:30AM

New York
10:00AM – 11:30AM

Berlin, Madrid, Rome
4:00PM – 5:30PM

DONALD MILLER
Sales

Timing

CDMX, Bogotá, Lima
10:45AM – 11:45AM

New York
11:45AM – 12:45PM

Berlin, Madrid, Rome
5:45PM – 6:45PM

SCOTT GALLOWAY
Brand Strategy

Timing

CDMX, Bogotá, Lima
12:00PM – 1:00PM

New York
1:00PM – 2:00PM

Berlin, Madrid, Rome
7:00PM – 8:00PM

Day 4

Thursday April 29th

DON PEPPERS
Customer Centricity

Timing

CDMX, Bogotá, Lima
9:00AM – 10:30AM

New York
10:00AM – 11:30AM

Berlin, Madrid, Rome
4:00PM – 5:30PM

CHARLENE LI
Digital Transformation

Timing

CDMX, Bogotá, Lima
10:45AM – 11:45AM

New York
11:45AM – 12:45PM

Berlin, Madrid, Rome
5:45PM – 6:45PM

SPEAKERS & TOPICS

Marketing Week 2021

Empowering Your Brand in the Digital Age
  • Evolving in a Digital World: How digital strategies are redefining brands. 
  • Network Effect : How your consumers make or break your brand and why learning how to properly use technology helps grow your business.
  • Importance of Post-Purchase intelligence and why it’s crucial in strengthening your brand identity. 
  • What winning brands have in common and how to implement their strategies.
More about the speaker...

Influential expert in brand strategy and professor of marketing at NYU Stern, Scott Galloway is the founder of several firms including L2, a digital intelligence firm which analyzes and evaluates the digital competency of over two thousand consumer brands. Galloway is the author of various New York Times bestselling books, among them, The Four, which deconstructs the business strategies used by the world’s four most influential companies   Amazon, Apple, Facebook and Google. Recognized by the World Economic Forum as one of the “Global Leaders of Tomorrow,” Galloway has advised highly recognized brands and organizations including Gateway inc and Urban Outfitters. 

Invisible Influence and the Forces that Shape Consumer Behavior
  • Social influence: The tremendous impact others have on the decisions we make every day
  • Becoming a Catalyst for Change: Why persuasion and pressure are not always the right action
  • Identifying and mitigating key barriers that inhibit your organization’s ability to form trusting relationships with your consumers.
  • Understanding the needs and wants of your consumers and learning how to adapt to them.
More about the speaker...

Renowned professor of marketing at the Wharton School and an expert on human influence and consumer behavior, Jonah Berger has shared his ideas in his New York Times bestselling book, Contagious: Why Things Catch On, and in his most recent, The Catalyst: How to Change Anyone’s Mind. Having spent over 15 years studying how social influence works and how it drives products, Berger has helped drive new product adoption, sharpen effective messaging, and develop marketing strategies for a wide variety of organizations large and small, including Fortune 500 companies.

Navigating the Digital Transformation of Marketing and Sales
  • Formulating and executing a disruptive plan that aligns your organization and results in breakthrough growth.
  • Understanding the next generation of customers and their changing behavior on a continuous basis.
  • Why and how the future of marketing relies heavily on a data driven approach.
  • Digital transformation involves more than technology: Why the strategic focus for selling organizations must be organizational and cultural.
More about the speaker...

Renowned  expert on digital transformation and disruptive growth strategies Charlene Li was former principal analyst at Altimeter and the author of the New York Times bestseller, Open Leadership. Her deep knowledge of leadership, strategy, interactive media and marketing gives her a unique insight into the ever changing business landscape. Charlene has been named one of the Top 50 Leadership Innovators by Inc., and one of the 100 most creative people in business by Fast Company.  Her most recent, The Disruption Mindset, was published in 2019.

The StoryBrand 7-Part Framework: Clarify Your Message So Your Business Grows
  • Why confusion is killing your sales and how you can fix it.
  • How to build a clear message to attract more of your ideal customers.
  • How to execute a repeatable communication framework into your sales and marketing efforts.
  • Simple changes you can make to your marketing collateral to increase conversions and revenue
More about the speaker...

When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. Donald Miller has helped thousands of organizations including Chick-Fil-A and Procter & Gamble develop powerful stories that define their brand and grow their business. Author of multiple New York Times bestsellers, Miller’s 2017 book, Building a Storybrand, takes his passion for storytelling by providing companies with a marketing framework that allows them to better communicate and engage with their customers. The StoryBrand Marketing Framework helps companies create a clear message so more of their ideal customers respond to their marketing and sales efforts. His most recent, Business Made Simple, was published January 2021.

Aligning Your Organization Around Customer Centric Principles
  • Customer Insight and Empathy: How to understand what different needs your different customers have.
  • Extreme trust:  What it means to always act in your customers’ interests
  • Aligning incentives with the value customers create:  Rewarding the long-term value created by customer-centric successes
  • The challenge of getting value from employees.
More about the speaker...

Highly acclaimed best-selling author, business strategist, and marketing futurist Don Peppers has educated and motivated audiences worldwide with presentations and workshops focused on how businesses can compete in a dynamic, technologically fast-moving world. Named by Accenture as one of the top “100 Business Intellectuals,” Peppers has written nine books with business partner Martha Rogers, including The One to One Future which put forward a paradigm-shifting idea about the business implications of interactivity that soon evolved into the global CRM movement.

Beyond Design Thinking: New Tools for Unlocking More Effective Innovation
  • Revealing the hidden ways that consumer expectations are changing 
  • What makes some designs – and some products – more desirable than others
  • How to combine psychological principles with the latest technology to create more engaging brands 
  • The management and decision-making factors that can reduce the risk of avoidable failure on innovation projects.
More about the speaker...

Design and innovation professor at Harvard University, Beth Altringer specializes in using psychology to fulfill human desires. Altringer dedicates her time in examining what consumers like and why, so that marketers,designers and companies alike can create better services, products and experiences to improve lives and business. Altringer’s expert insights and practice-based approach has led her to create Harvard University’s Desirability-Lab, a think tank that combines psychological research and hands-on design. Her research focuses on shaping the future of how organizations are managed and led, by infusing design thinking with advanced research.

Loyalty and the Transformation of Customer Relations
  • Marketing 6R: Six Proven Strategies to Make Your Client Portfolio Profitable
  • How to transform the future of your company: It is not the products but the relationships that are profitable for a company.
  • Trust from within: The importance of loyalty within your business and the impact it has on your consumers. 
  • The future of digital marketing and customer engagement
More about the speaker...

Widely recognized as a leading expert in marketing and customer relationships, Pablo Fernández is the founder of MarketingTech, a firm that offers consulting, training and research services to clients in the United States and Latin America. Most notably known for his book, The 6R’s of Marketing, Fernández has helped companies from different industries and markets obtain substantial increases in their profitability. His methodology allows them to simultaneously visualize all latent opportunities in the relationship with customers and deploy strategies to take advantage of them in a systematic way.

PRICING & PROMOTIONS

Marketing Week 2021

*Promotion valid until March 26th

BENEFITS:

Access to the 4-day live event

Certificate signed by WOBI

Executive Summary of event highlights

Access to event recordings for 30 days

Extra materials from speakers

DOWNLOAD THE BROCHURE

In which topics are you interested?

*Country from which you will receive our communications