{"id":271931,"date":"2024-06-20T07:52:55","date_gmt":"2024-06-20T07:52:55","guid":{"rendered":"https:\/\/www.wobi.com\/?page_id=271931"},"modified":"2024-06-20T11:38:38","modified_gmt":"2024-06-20T11:38:38","slug":"wobi-on-leading-change-with-zoe-chance-2","status":"publish","type":"page","link":"https:\/\/www.wobi.com\/it\/masterclass-old\/wobi-on-leading-change-with-zoe-chance-2\/","title":{"rendered":"WOBI on Leading Change With Zoe Chance"},"content":{"rendered":"

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WOBI on Leading Change<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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con Zoe Chance<\/p>\n

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Expert on persuasion and decision making, Zoe Chance is a Professor at the Yale School of Management and author of the bestselling book Influence is Your Superpower, which was released in February of this year. Through the lens of behavioral economics, and drawing on both her Fortune 500 practitioner experience and her Harvard and Yale research expertise, Chance provides strategies to help leaders assert influence in diverse business settings and drive positive change in organizations. <\/span><\/p>\n

[\/et_pb_tab][et_pb_tab title=”Learning Objectives” _builder_version=”4.24.0″ _module_preset=”default” body_font=”Asap||||||||” body_font_size=”18px” body_line_height=”1.3em” tab_font_size=”20px” background_color=”RGBA(0,0,0,0)” background_enable_color=”on” global_colors_info=”{}”]<\/p>\n\n\n\n
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\"\"Sviluppare strategie di leadership basate sulla persuasione e sull'influenza del comportamento<\/span><\/p>\n

\"\"Allineare strategicamente i team per il raggiungimento di un obiettivo comune<\/span><\/p>\n

\"\"Imparare le tecniche necessarie per guidare un'azienda in maniera efficace<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_tab][\/et_pb_tabs][et_pb_tabs active_tab_background_color=”RGBA(0,0,0,0)” inactive_tab_background_color=”RGBA(0,0,0,0)” active_tab_text_color=”#673e5b” disabled_on=”off|on|on” admin_label=”Tabs” _builder_version=”4.24.0″ _module_preset=”_initial” tab_text_color=”#b7b5af” tab_font=”AvenirNextRegular|||on|||||” tab_line_height=”2.8em” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”|30px||30px|false|true” custom_padding_last_edited=”on|phone” custom_css_tabs_controls=”background-color: rgb(255,255,255)” custom_css_active_tab=”background-color: rgb(232,232,232)” border_color_all=”rgba(0,0,0,0.24)” locked=”off” global_colors_info=”{}”][et_pb_tab title=”NICHOLAS NEGROPONTE” content_last_edited=”off|phone” _builder_version=”4.16″ _module_preset=”default” body_font=”Asap||||||||” body_font_size=”18px” body_line_height=”1.3em” tab_font_size=”20px” background_color=”RGBA(0,0,0,0)” background_enable_color=”on” global_colors_info=”{}”]<\/p>\n

Nicholas Negroponte, architetto e informatico, \u00e8 un guru indiscusso nel campo della tecnologia e del suo impatto sulla societ\u00e0 e sul business. Fondatore e direttore del MIT Media Lab (Massachusetts Institute of Technology) e di OLPC (One Laptop per Child), Negroponte ha ottenuto fama e riconoscimento mondiale dopo la pubblicazione del suo libro <\/span>Being Digital<\/span><\/i>, in cui ha predetto un futuro in cui la digital technology sarebbe diventata una parte intima della vita quotidiana.<\/span><\/p>\n

[\/et_pb_tab][et_pb_tab title=”Learning Objectives” _builder_version=”4.16″ _module_preset=”default” body_font=”Asap||||||||” body_font_size=”18px” body_line_height=”1.3em” tab_font_size=”20px” background_color=”RGBA(0,0,0,0)” background_enable_color=”on” global_colors_info=”{}”]<\/p>\n

\"\"Guardare oltre il digitale e comprendere al meglio le imminenti sfide ed opportunit\u00e0<\/p>\n

\"\"Scoprire il futuro della connessione, della connettivit\u00e0 e del loro impatto sul business<\/p>\n

\"\"Scoprire come il futuro digitale influenzer\u00e0 l\u2019innovazione e la creativit\u00e0<\/p>\n

\"\"Comprendere le sfide legate allo sviluppo delle nostre vite digitali<\/p>\n

[\/et_pb_tab][et_pb_tab title=”AGENDA” content_phone=”<\/p>\n

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Agenda – Total 6 hours of content<\/strong><\/div>\n<\/div>\n<\/div>\n

%91hypeanimations_anim id=%2219%22%93<\/p>\n

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SESSIONE 1<\/span> – 2 ore<\/span><\/td>\n<\/tr>\n
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01<\/span><\/p>\n

Oltre il digitale<\/strong><\/p>\n<\/td>\n<\/tr>\n

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  • Cosa ha creato l'Internet? Uno sguardo ai \"paccheti di rete\" e alla natura dei bit<\/li>\n
  • Perch\u00e9 il biotech \u00e8 il nuovo digitale<\/li>\n
  • Il futuro dell'Intelligenza Artificiale e dell'Intelligenza Collettiva<\/li>\n
  • I vantaggi del digitale per le aziende<\/li>\n
  • Il prossimo passo? La Globalizzazione 2.0<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
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02<\/span><\/p>\n

Il futuro della connessione e della connettivit\u00e0<\/strong><\/p>\n<\/td>\n<\/tr>\n

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  • Cosa significa realmente larghezza di banda e perch\u00e9 \u00e8 importante<\/li>\n
  • Quali sono le prospettive per le telecomunicazioni: wireless; satelliti; neutralit\u00e0 della rete<\/li>\n
  • Il futuro dell'interfaccia: interfacce sensoriali, di linguaggio e neurali<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
SESSIONE 2 <\/span> – 2 ore<\/span><\/td>\n<\/tr>\n
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03<\/span><\/p>\n

Innovazione: il modo migliore per prevedere il futuro \u00e8 inventarlo<\/strong><\/p>\n<\/td>\n<\/tr>\n

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    \n
  • Riflessioni sulla creativit\u00e0: differenze, complessit\u00e0 e contraddizioni<\/li>\n
  • Perch\u00e9 i cittadini non sono clienti e perch\u00e8 \u00e8 importante cogliere questa distinzione<\/li>\n
  • Ripensare l'imprenditorialit\u00e0<\/li>\n
  • Ripensare la concorrenza, il capitalismo e le radici della collaborazione<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
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04<\/span><\/p>\n

Incoraggiare la vita digitale<\/strong><\/p>\n<\/td>\n<\/tr>\n

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    \n
  • Di quanta energia abbiamo bisogno?<\/li>\n
  • Perch\u00e9 essere sostenibili \u00e8 l'obiettivo sbagliato: fare l'inimmaginabile<\/li>\n
  • Il costo opportunit\u00e0 potenziale delle energie rinnovabili<\/li>\n
  • Perch\u00e9 la fusione \u00e8 la soluzione a lungo termine: pensare al nucleare ed in piccola scala<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    \"\u00c8 pi\u00f9 importante di come cerchiamo di influenzarli, quando o dove\".<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    ZOE CHANCE<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

    on demand WOBI on Leading Change with Zoe Chance249 USDExpert on persuasion and decision making, Zoe Chance is a Professor at the Yale School of Management and author of the bestselling book Influence is Your Superpower, which was released in February of this year. Through the lens of behavioral economics, and drawing on both her […]<\/p>","protected":false},"author":143,"featured_media":266724,"parent":267865,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"Section\" _builder_version=\"4.16\" _module_preset=\"default\" background_enable_color=\"off\" use_background_color_gradient=\"on\" background_color_gradient_direction=\"-90deg\" background_color_gradient_stops=\"#9d5475 0%|#673e5a 100%\" background_color_gradient_start=\"#9d5475\" background_color_gradient_end=\"#673e5a\" background_image=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/trama-banner-superior2@3x.png\" background_size=\"contain\" background_position=\"bottom_left\" background_blend=\"soft-light\" custom_padding=\"28px||||false|false\" background_last_edited=\"on|phone\" background_image_phone=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/trama-banner-superior@3x.png\" background_enable_image_phone=\"on\" background_size_phone=\"contain\" background_position_phone=\"bottom_center\" da_disable_devices=\"off|off|off\" locked=\"off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"90%\" custom_margin=\"|auto||auto|false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||16px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||23px|false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"on|phone\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.16\" _module_preset=\"_initial\" text_font=\"AvenirNextBold|||on|||||\" text_text_color=\"#2e3845\" text_font_size=\"32px\" text_line_height=\"1em\" module_alignment=\"left\" custom_margin=\"||1px|-22px||\" custom_margin_tablet=\"\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"20px||||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|phone\" text_font_size_tablet=\"\" text_font_size_phone=\"12pt\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]on demand[\/et_pb_text][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"_initial\" text_font=\"AvenirNextDemiBold||||||||\" text_text_color=\"#FFFFFF\" text_font_size=\"56px\" text_line_height=\"1em\" header_font_size=\"56px\" module_alignment=\"left\" custom_margin=\"||1px|-22px||\" custom_margin_tablet=\"\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"17px|||||\" custom_padding_tablet=\"\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|phone\" text_font_size_tablet=\"\" text_font_size_phone=\"32px\" text_font_size_last_edited=\"on|phone\" header_font_size_tablet=\"\" header_font_size_phone=\"24px\" header_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]

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    WOBI on Experience Strategy<\/h1>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>[\/et_pb_text][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"_initial\" text_font=\"AvenirNextMedium|100|||||||\" text_text_color=\"#FFFFFF\" text_font_size=\"48px\" text_line_height=\"1em\" module_alignment=\"left\" custom_margin=\"|||-22px||\" custom_margin_tablet=\"\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"12px|||||\" custom_padding_tablet=\"\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|phone\" text_font_size_tablet=\"\" text_font_size_phone=\"23px\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]

    with Martin Lindstrom<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||23px|false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"on|phone\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2024\/04\/woces_od_header_lindstrom-1.webp\" title_text=\"woces_od_header_lindstrom (1)\" align=\"right\" src_phone=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/lynda-gratton-header-800x463-1.jpg?_t=1637081805\" src_last_edited=\"off|desktop\" align_tablet=\"right\" align_phone=\"left\" align_last_edited=\"on|desktop\" _builder_version=\"4.24.0\" _module_preset=\"default\" background_enable_image=\"off\" width_tablet=\"\" width_phone=\"\" width_last_edited=\"on|phone\" max_width=\"72%\" max_width_tablet=\"72%\" max_width_phone=\"98%\" max_width_last_edited=\"on|phone\" custom_margin=\"||||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"-8px|||-18px|false|false\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"20px||18px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Section\" _builder_version=\"4.16\" _module_preset=\"default\" background_color=\"#b7b5af\" width=\"100%\" custom_margin_tablet=\"\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"10px||10px||true|false\" custom_padding_tablet=\"\" custom_padding_phone=\"0px||0px||false|false\" da_disable_devices=\"off|off|off\" locked=\"off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row column_structure=\"1_5,1_5,3_5\" use_custom_gutter=\"on\" gutter_width=\"1\" make_equal=\"on\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.16\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"90%\" width_tablet=\"\" width_phone=\"100%\" width_last_edited=\"on|phone\" custom_margin=\"||-6px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||0px||true|false\" custom_padding_tablet=\"\" custom_padding_phone=\"||12px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_5\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.16\" _module_preset=\"_initial\" text_font=\"Montserrat|500||on|||||\" text_text_color=\"#FFFFFF\" text_font_size=\"38px\" width=\"60%\" width_tablet=\"\" width_phone=\"100%\" width_last_edited=\"on|phone\" max_width=\"60%\" max_width_tablet=\"\" max_width_phone=\"100%\" max_width_last_edited=\"on|phone\" custom_margin=\"0px||||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"16px||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"10px|0px|10px||true|false\" custom_padding_tablet=\"\" custom_padding_phone=\"10px||10px|30px|true|false\" custom_padding_last_edited=\"on|phone\" text_font_size_tablet=\"\" text_font_size_phone=\"50px\" text_font_size_last_edited=\"on|phone\" text_orientation_tablet=\"\" text_orientation_phone=\"center\" text_orientation_last_edited=\"on|phone\" global_colors_info=\"{}\"]249 USD<\/sup>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_url=\"\/cart\/?add-to-cart=271812\" url_new_window=\"on\" button_text=\"register now\" button_alignment_tablet=\"\" button_alignment_phone=\"center\" button_alignment_last_edited=\"on|phone\" _builder_version=\"4.24.0\" _module_preset=\"_initial\" custom_button=\"on\" button_text_size=\"18px\" button_text_color=\"#9f5576\" button_bg_color=\"#FFFFFF\" button_border_width=\"0px\" button_font=\"Montserrat|700||on|||||\" button_icon=\"9||divi||400\" custom_margin=\"6px||6px|-92px|false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"0px|30px|12px|30px|false|true\" custom_margin_last_edited=\"on|phone\" custom_padding=\"8px|32px|8px|32px|true|true\" hover_enabled=\"0\" button_text_size_tablet=\"18px\" button_text_size_phone=\"16px\" button_text_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_button][\/et_pb_column][et_pb_column type=\"3_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Section\" _builder_version=\"4.24.0\" _module_preset=\"default\" width=\"100%\" custom_margin_tablet=\"\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"29px||1px|||\" custom_padding_tablet=\"\" custom_padding_phone=\"0px||0px||false|false\" hover_enabled=\"0\" da_disable_devices=\"off|off|off\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row use_custom_gutter=\"on\" make_equal=\"on\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.24.0\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" width_tablet=\"\" width_phone=\"100%\" width_last_edited=\"on|phone\" custom_margin_tablet=\"\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"||7px|||\" custom_padding_tablet=\"\" custom_padding_phone=\"||||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_tabs active_tab_background_color=\"RGBA(0,0,0,0)\" inactive_tab_background_color=\"RGBA(0,0,0,0)\" active_tab_text_color=\"#673e5b\" disabled_on=\"on|off|off\" admin_label=\"Tabs\" _builder_version=\"4.24.0\" _module_preset=\"_initial\" tab_text_color=\"#b7b5af\" tab_font=\"Montserrat|||on|||||\" tab_line_height=\"2.8em\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding_tablet=\"\" custom_padding_phone=\"|30px||30px|false|true\" custom_padding_last_edited=\"on|phone\" hover_enabled=\"0\" custom_css_tabs_controls=\"background-color: rgb(255,255,255)\" custom_css_active_tab=\"background-color: rgb(232,232,232)\" border_color_all=\"rgba(0,0,0,0.24)\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"][et_pb_tab title=\"Martin Lindstrom \" content_last_edited=\"off|phone\" _builder_version=\"4.24.0\" _module_preset=\"default\" body_font=\"Asap||||||||\" body_font_size=\"18px\" body_line_height=\"1.3em\" tab_font_size=\"20px\" background_color=\"RGBA(0,0,0,0)\" background_enable_color=\"on\" global_colors_info=\"{}\"]

    Martin Lindstrom is the founder and chairman of Lindstrom Company, the world\u2019s leading brand & culture transformation group. TIME Magazine has named Lindstrom one of the \u201cWorld\u2019s 100 Most Influential People\u201d and Thinkers50 has selected Lindstrom to be among the world\u2019s top 50 business thinkers. Lindstrom is a high profile speaker and author of 7 New York Times best-selling books. His book Brand Sense was critically acclaimed by The Wall Street Journal as \u201cone of the five best marketing books ever published\u201d.<\/span><\/p>[\/et_pb_tab][et_pb_tab title=\"Learning Objectives\" _builder_version=\"4.24.0\" _module_preset=\"default\" body_font=\"Asap||||||||\" body_font_size=\"18px\" body_line_height=\"1.3em\" tab_font_size=\"20px\" background_color=\"RGBA(0,0,0,0)\" background_enable_color=\"on\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]\r\n\r\n\r\n
    \"\"Understand how customers have changed over the past three years\r\n\r\n\"\"Build a roadmap to better connect with your customers\r\n\r\n\"\"Develop a set of tools to build a remarkable customer journey\r\n<\/table>[\/et_pb_tab][\/et_pb_tabs][et_pb_tabs active_tab_background_color=\"RGBA(0,0,0,0)\" inactive_tab_background_color=\"RGBA(0,0,0,0)\" active_tab_text_color=\"#673e5b\" disabled_on=\"off|on|on\" admin_label=\"Tabs\" _builder_version=\"4.24.0\" _module_preset=\"_initial\" tab_text_color=\"#b7b5af\" tab_font=\"AvenirNextRegular|||on|||||\" tab_line_height=\"2.8em\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding_tablet=\"\" custom_padding_phone=\"|30px||30px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_tabs_controls=\"background-color: rgb(255,255,255)\" custom_css_active_tab=\"background-color: rgb(232,232,232)\" border_color_all=\"rgba(0,0,0,0.24)\" locked=\"off\" global_colors_info=\"{}\"][et_pb_tab title=\"NICHOLAS NEGROPONTE\" content_last_edited=\"off|phone\" _builder_version=\"4.16\" _module_preset=\"default\" body_font=\"Asap||||||||\" body_font_size=\"18px\" body_line_height=\"1.3em\" tab_font_size=\"20px\" background_color=\"RGBA(0,0,0,0)\" background_enable_color=\"on\" global_colors_info=\"{}\"]

    Nicholas Negroponte, architect and computer scientist, is the unquestioned guru of technology and its impact on society and business. Founder and director of MIT Media LAb (Massachusetts Institute of Technology) and OLPC (One Laptop per Child), he is considered one of the leading authorities on the transformations that define our future. Negroponte gained worldwide fame and recognition after the publication of his book <\/span>Being Digital<\/span><\/i>, in which he predicted a future in which digital technology would become an intimate part of everyday life.<\/span><\/p>[\/et_pb_tab][et_pb_tab title=\"Learning Objectives\" _builder_version=\"4.16\" _module_preset=\"default\" body_font=\"Asap||||||||\" body_font_size=\"18px\" body_line_height=\"1.3em\" tab_font_size=\"20px\" background_color=\"RGBA(0,0,0,0)\" background_enable_color=\"on\" global_colors_info=\"{}\"]

    \"\"Looking beyond digital and better understand upcoming challenges and opportunities<\/p>\r\n

    \"\"Learn about the future of connectedness, connectivity and their impact on business<\/p>\r\n

    \"\"Discover how innovation and creativity will be affected by our digital future<\/p>\r\n

    \"\"Understand the challenges associated with powering our digital lives<\/p>[\/et_pb_tab][et_pb_tab title=\"AGENDA\" content_phone=\"\r\n

    \r\n
    \r\n
    Agenda - Total 6 hours of content<\/strong><\/div>\r\n<\/div>\r\n<\/div>\r\n%91hypeanimations_anim id=%2219%22%93\r\n\r\n\" content_last_edited=\"off|desktop\" _builder_version=\"4.16\" _module_preset=\"default\" body_font=\"Asap||||||||\" body_font_size=\"22px\" body_line_height=\"1em\" tab_font_size=\"20px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"]\r\n\r\n<\/tr>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
    SESSION 1<\/span> - 2 hours<\/span><\/td>\r\n<\/tr>\r\n
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    01<\/span><\/p>\r\n

    Beyond Digital<\/strong><\/p>\r\n<\/td>\r\n<\/tr>\r\n

    \r\n
      \r\n
    • What created the Internet? A look at \u201cpackets\u201d and the nature of bits<\/li>\r\n
    • Why biotech is the new digital<\/li>\r\n
    • The future of Artificial Intelligence and Collective intelligence<\/li>\r\n
    • The business advantages of digital<\/li>\r\n
    • What\u2019s next? Globalization 2.0<\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n
    \r\n

    02<\/span><\/p>\r\n

    The Future of Connectedness and Connectivity<\/strong><\/p>\r\n<\/td>\r\n<\/tr>\r\n

    \r\n
      \r\n
    • Understanding what bandwidth really means and why it is important<\/li>\r\n
    • What is next for telecommunications: Wireless; Satellites; Net Neutrality<\/li>\r\n
    • The future of interface: Sensing based, language based and direct brain interfaces<\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n
    SESSION 2 <\/span> - 2 hours<\/span><\/td>\r\n<\/tr>\r\n
    \r\n

    03<\/span><\/p>\r\n

    Innovation: The Best Way to Predict the Future is to Invent it<\/strong><\/p>\r\n<\/td>\r\n<\/tr>\r\n

    \r\n
      \r\n
    • Reflections on creativity: On differences, complexity and contradiction<\/li>\r\n
    • Why citizens are not customers \u2013 and the importance understanding that distinction<\/li>\r\n
    • Revisiting entrepreneurship<\/li>\r\n
    • Rethinking competition, capitalism and the roots of collaboration<\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n
    \r\n

    04<\/span><\/p>\r\n

    Powering Digital Life<\/strong><\/p>\r\n<\/td>\r\n<\/tr>\r\n

    \r\n
      \r\n
    • How much energy do we need?<\/li>\r\n
    • Why being sustainable is the wrong goal: Doing the unimaginable<\/li>\r\n
    • The potential opportunity cost of renewable energy<\/li>\r\n
    • Why fusion is the long-term solution: Thinking nuclear and small<\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>[\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\"off|off|off\" _builder_version=\"4.16\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.16\" _module_preset=\"_initial\" header_2_text_align=\"center\" header_2_text_color=\"#000000\" custom_margin=\"||||false|false\" global_colors_info=\"{}\"]

      Masterclass Summary<\/strong><\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.16\" _module_preset=\"_initial\" width=\"80%\" module_alignment=\"center\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][embed]https:\/\/vimeo.com\/746559187\/e9acf5591c[\/embed][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Section\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"100%\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"0px|0px|0px|0px|false|false\" da_disable_devices=\"off|off|off\" locked=\"off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" width=\"100%\" max_width=\"100%\" custom_margin=\"0px||||false|false\" custom_padding=\"21px||30px||false|false\" sticky_position_tablet=\"none\" sticky_position_last_edited=\"off|desktop\" global_colors_info=\"{}\" custom_css_main_element_last_edited=\"on|tablet\" custom_css_main_element_tablet=\"display: flex;||flex-wrap: wrap;\" custom_css_main_element_phone=\"display: flex;||flex-wrap: wrap;\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\" custom_css_main_element_last_edited=\"on|tablet\" custom_css_main_element_tablet=\"order: 2;\" custom_css_main_element_phone=\"order: 2;\"][et_pb_text _builder_version=\"4.16\" _module_preset=\"_initial\" header_2_text_align=\"center\" header_2_text_color=\"#000000\" locked=\"off\" global_colors_info=\"{}\"]

      All Masterclass Content<\/strong><\/h2>[\/et_pb_text][et_pb_text module_id=\"session1\" _builder_version=\"4.24.0\" _module_preset=\"_initial\" text_font=\"AvenirNextDemiBold|500|||||||\" text_font_size=\"20px\" global_colors_info=\"{}\"]Session 1 - A DEEP DIVE INTO THE MINDS OF TOMORROWS CUSTOMER<\/strong>[\/et_pb_text][et_pb_button button_url=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2022\/07\/wodf_negroponte_presentation_1.pdf\" url_new_window=\"on\" button_text=\"DOWNLOAD PDF\" button_alignment=\"center\" disabled_on=\"off|off|off\" _builder_version=\"4.16\" _module_preset=\"_initial\" custom_button=\"on\" button_text_size=\"16px\" button_text_color=\"#ffffff\" button_bg_color=\"#2e3845\" button_border_width=\"0px\" button_border_radius=\"0px\" button_font=\"Coda||||||||\" transform_scale_tablet=\"\" transform_scale_phone=\"\" transform_scale_last_edited=\"on|desktop\" transform_translate=\"80px|0px\" transform_translate_tablet=\"\" transform_translate_phone=\"40px|0px\" transform_translate_last_edited=\"on|desktop\" transform_rotate_tablet=\"\" transform_rotate_phone=\"\" transform_rotate_last_edited=\"on|desktop\" transform_skew_tablet=\"\" transform_skew_phone=\"\" transform_skew_last_edited=\"on|desktop\" transform_origin_tablet=\"\" transform_origin_phone=\"\" transform_origin_last_edited=\"on|desktop\" transform_styles_last_edited=\"on|desktop\" custom_margin=\"2px||42px||false|false\" custom_padding=\"|35%|||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"|150px||\" custom_padding_last_edited=\"on|desktop\" transform_styles_tablet=\"\" transform_styles_phone=\"\" locked=\"off\" global_colors_info=\"{}\" button_bg_color__hover_enabled=\"on|hover\" button_bg_color__hover=\"#00002A\" button_bg_enable_color__hover=\"on\"][\/et_pb_button][et_pb_tabs active_tab_background_color=\"#324249\" inactive_tab_background_color=\"#FFFFFF\" active_tab_text_color=\"#FFFFFF\" _builder_version=\"4.16\" _module_preset=\"_initial\" tab_line_height=\"2.1em\" width=\"70%\" module_alignment=\"center\" custom_padding=\"0px|0px|0px|0px|false|false\" border_width_all=\"0px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_tab title=\"English\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][embed]https:\/\/vimeo.com\/726665584\/a3ee618e68[\/embed][\/et_pb_tab][et_pb_tab title=\"Spanish\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][embed]https:\/\/vimeo.com\/726666307\/29445b3573[\/embed][\/et_pb_tab][et_pb_tab title=\"Italian\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][embed]https:\/\/vimeo.com\/726666978\/f49a04fc63[\/embed][\/et_pb_tab][\/et_pb_tabs][et_pb_text module_id=\"session1\" _builder_version=\"4.24.0\" _module_preset=\"_initial\" text_font=\"AvenirNextDemiBold|500|||||||\" text_font_size=\"20px\" custom_margin=\"58px|||||\" global_colors_info=\"{}\"]

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