{"id":271924,"date":"2024-06-20T07:44:48","date_gmt":"2024-06-20T07:44:48","guid":{"rendered":"https:\/\/www.wobi.com\/?page_id=271924"},"modified":"2024-06-20T07:49:13","modified_gmt":"2024-06-20T07:49:13","slug":"wobi-on-digital-future-with-nicholas-negroponte","status":"publish","type":"page","link":"https:\/\/www.wobi.com\/it\/masterclass-old\/wobi-on-digital-future-with-nicholas-negroponte\/","title":{"rendered":"WOBI on Digital Future With Nicholas Negroponte"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;-90deg&#8221; background_color_gradient_stops=&#8221;#9d5475 0%|#673e5a 100%&#8221; background_color_gradient_start=&#8221;#9d5475&#8243; background_color_gradient_end=&#8221;#673e5a&#8221; background_image=&#8221;https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/trama-banner-superior2@3x.png&#8221; 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sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Nicholas Negroponte, architect and computer scientist, is the unquestioned guru of technology and its impact on society and business. Founder and director of MIT Media Lab (Massachusetts Institute of Technology) and OLPC (One Laptop per Child), he is considered one of the leading authorities on the transformations that define our future. Negroponte gained worldwide fame and recognition after the publication of his book Being Digital, in which he predicted a future in which digital technology would become an intimate part of everyday life.\\n\\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1053639,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:3,&quot;3&quot;:2},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:0,&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;,&quot;23&quot;:1}\">Nicholas Negroponte, architect and computer scientist, is the unquestioned guru of technology and its impact on society and business. Founder and director of MIT Media Lab (Massachusetts Institute of Technology) and OLPC (One Laptop per Child), he is considered one of the leading authorities on the transformations that define our future. Negroponte gained worldwide fame and recognition after the publication of his book Being Digital, in which he predicted a future in which digital technology would become an intimate part of everyday life.<\/p>\n<p><\/span><\/p>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;Learning Objectives&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Asap||||||||&#8221; body_font_size=&#8221;18px&#8221; body_line_height=&#8221;1.3em&#8221; tab_font_size=&#8221;20px&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<table style=\"width: 100%; border-color: #ffffff; background-color: #ffffff;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 50%; border-color: #ffffff; background-color: #ffffff; vertical-align: middle; padding: 0px;\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1625 alignleft size-full\" style=\"caret-color: #000000; color: #000000;\" src=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono-wobi-puntos_1.svg\" alt=\"\" width=\"25\" height=\"25\" \/><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Looking beyond digital and better understand upcoming challenges and opportunities \\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4995,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:3,&quot;3&quot;:2},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;}\">Guardare oltre il digitale e comprendere al meglio le imminenti sfide ed opportunit\u00e0 <br \/><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1625 alignleft size-full\" src=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono-wobi-puntos_1.svg\" alt=\"\" width=\"25\" height=\"25\" \/><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Learn about the future of connectedness, connectivity and their impact on business\\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4995,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:3,&quot;3&quot;:2},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;}\">Scoprire il futuro della connessione, della connettivit\u00e0 e del loro impatto sul business<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1625 alignleft size-full\" src=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono-wobi-puntos_1.svg\" alt=\"\" width=\"25\" height=\"25\" \/><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Discover how innovation and creativity will be affected by our digital future\\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4995,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:3,&quot;3&quot;:2},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;}\">Scoprire come il futuro digitale influenzer\u00e0 l\u2019innovazione e la creativit\u00e0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1625 alignleft size-full\" src=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono-wobi-puntos_1.svg\" alt=\"\" width=\"25\" height=\"25\" \/><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the challenges associated with powering our digital lives\\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4993,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;}\">Comprendere le sfide legate allo sviluppo delle nostre vite digitali<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_tab][\/et_pb_tabs][et_pb_tabs active_tab_background_color=&#8221;RGBA(0,0,0,0)&#8221; inactive_tab_background_color=&#8221;RGBA(0,0,0,0)&#8221; active_tab_text_color=&#8221;#673e5b&#8221; disabled_on=&#8221;off|on|on&#8221; admin_label=&#8221;Tabs&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;_initial&#8221; tab_text_color=&#8221;#b7b5af&#8221; tab_font=&#8221;AvenirNextRegular|||on|||||&#8221; tab_line_height=&#8221;2.8em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|30px||30px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_tabs_controls=&#8221;background-color: rgb(255,255,255)&#8221; custom_css_active_tab=&#8221;background-color: rgb(232,232,232)&#8221; border_color_all=&#8221;rgba(0,0,0,0.24)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_tab title=&#8221;NICHOLAS NEGROPONTE&#8221; content_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Asap||||||||&#8221; body_font_size=&#8221;18px&#8221; body_line_height=&#8221;1.3em&#8221; tab_font_size=&#8221;20px&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Nicholas Negroponte, architetto e informatico, \u00e8 un guru indiscusso nel campo della tecnologia e del suo impatto sulla societ\u00e0 e sul business. Fondatore e direttore del MIT Media Lab (Massachusetts Institute of Technology) e di OLPC (One Laptop per Child), Negroponte ha ottenuto fama e riconoscimento mondiale dopo la pubblicazione del suo libro <\/span><i><span style=\"font-weight: 400;\">Being Digital<\/span><\/i><span style=\"font-weight: 400;\">, in cui ha predetto un futuro in cui la digital technology sarebbe diventata una parte intima della vita quotidiana.<\/span><\/p>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;Learning Objectives&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Asap||||||||&#8221; body_font_size=&#8221;18px&#8221; body_line_height=&#8221;1.3em&#8221; tab_font_size=&#8221;20px&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1625 alignleft size-full\" src=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono-wobi-puntos_1.svg\" alt=\"\" width=\"25\" height=\"25\" \/>Guardare oltre il digitale e comprendere al meglio le imminenti sfide ed opportunit\u00e0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1625 alignleft size-full\" src=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono-wobi-puntos_1.svg\" alt=\"\" width=\"25\" height=\"25\" \/>Scoprire il futuro della connessione, della connettivit\u00e0 e del loro impatto sul business<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1625 alignleft size-full\" src=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono-wobi-puntos_1.svg\" alt=\"\" width=\"25\" height=\"25\" \/>Scoprire come il futuro digitale influenzer\u00e0 l\u2019innovazione e la creativit\u00e0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1625 alignleft size-full\" src=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono-wobi-puntos_1.svg\" alt=\"\" width=\"25\" height=\"25\" \/>Comprendere le sfide legate allo sviluppo delle nostre vite digitali<\/p>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;AGENDA&#8221; content_phone=&#8221;<\/p>\n<div>\n<div>\n<div><strong>Agenda &#8211; Total 6 hours of content<\/strong><\/div>\n<\/div>\n<\/div>\n<p>%91hypeanimations_anim id=%2219%22%93<\/p>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Asap||||||||&#8221; body_font_size=&#8221;22px&#8221; body_line_height=&#8221;1em&#8221; tab_font_size=&#8221;20px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table style=\"width: 100%; border-color: #ffffff; background-color: #ffffff;\">\n<tbody>\n<tr><\/tr>\n<tr>\n<td style=\"vertical-align: middle; border-color: #ffffff; background-color: #ffffff; padding: 20px 0px 8px 0px;\"><span style=\"color: #000000; font-size: 20px;\">SESSIONE 1<\/span> &#8211; <span style=\"color: #666666; font-size: 20px;\">2 ore<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 20px 0px 8px 0px!important;\">\n<p><span style=\"color: #33cccc; font-size: 20px;\">01<\/span><\/p>\n<p><strong>Oltre il digitale<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul style=\"padding: 0px 0px 12px 0px!important;\">\n<li>Cosa ha creato l'Internet? Uno sguardo ai \"paccheti di rete\" e alla natura dei bit<\/li>\n<li>Perch\u00e9 il biotech \u00e8 il nuovo digitale<\/li>\n<li>Il futuro dell'Intelligenza Artificiale e dell'Intelligenza Collettiva<\/li>\n<li>I vantaggi del digitale per le aziende<\/li>\n<li>Il prossimo passo? La Globalizzazione 2.0<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 20px 0px 8px 0px!important;\">\n<p><span style=\"color: #33cccc; font-size: 20px;\">02<\/span><\/p>\n<p><strong>Il futuro della connessione e della connettivit\u00e0<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul style=\"padding: 0px 0px 12px 0px!important;\">\n<li>Cosa significa realmente larghezza di banda e perch\u00e9 \u00e8 importante<\/li>\n<li>Quali sono le prospettive per le telecomunicazioni: wireless; satelliti;  neutralit\u00e0 della rete<\/li>\n<li>Il futuro dell'interfaccia: interfacce sensoriali, di linguaggio e neurali<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle; border-color: #ffffff; background-color: #ffffff; padding: 20px 0px 8px 0px;\"><span style=\"color: #000000; font-size: 20px;\">SESSIONE 2 <\/span> &#8211; <span style=\"color: #666666; font-size: 20px;\">2 ore<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 20px 0px 8px 0px!important;\">\n<p><span style=\"color: #33cccc; font-size: 20px;\">03<\/span><\/p>\n<p><strong>Innovazione: il modo migliore per prevedere il futuro \u00e8 inventarlo<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul style=\"padding: 0px 0px 12px 0px!important;\">\n<li>Riflessioni sulla creativit\u00e0: differenze, complessit\u00e0 e contraddizioni<\/li>\n<li>Perch\u00e9 i cittadini non sono clienti e perch\u00e8 \u00e8 importante cogliere questa distinzione<\/li>\n<li>Ripensare l'imprenditorialit\u00e0<\/li>\n<li>Ripensare la concorrenza, il capitalismo e le radici della collaborazione<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 20px 0px 8px 0px!important;\">\n<p><span style=\"color: #33cccc; font-size: 20px;\">04<\/span><\/p>\n<p><strong>Incoraggiare la vita digitale<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul style=\"padding: 0px 0px 12px 0px!important;\">\n<li>Di quanta energia abbiamo bisogno?<\/li>\n<li>Perch\u00e9 essere sostenibili \u00e8 l'obiettivo sbagliato: fare l'inimmaginabile<\/li>\n<li>Il costo opportunit\u00e0 potenziale delle energie rinnovabili<\/li>\n<li>Perch\u00e9 la fusione \u00e8 la  soluzione a lungo termine: pensare al nucleare ed in piccola scala<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;_initial&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Masterclass Summary<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;_initial&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/746559187?h=e9acf5591c&amp;dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;21px||30px||false|false&#8221; sticky_position_tablet=&#8221;none&#8221; sticky_position_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-wrap: wrap;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-wrap: wrap;&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;order: 2;&#8221; custom_css_main_element_phone=&#8221;order: 2;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;_initial&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>All Masterclass Content<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;session1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;AvenirNextDemiBold|500|||||||&#8221; text_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Session 1 &#8211; A DEEP DIVE INTO THE MINDS OF TOMORROWS CUSTOMER<\/strong>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.wobi.com\/wp-content\/uploads\/2022\/07\/wodf_negroponte_presentation_1.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;DOWNLOAD PDF&#8221; button_alignment=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;_initial&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#2e3845&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Coda||||||||&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|desktop&#8221; transform_translate=&#8221;80px|0px&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;40px|0px&#8221; transform_translate_last_edited=&#8221;on|desktop&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|desktop&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;2px||42px||false|false&#8221; custom_padding=&#8221;|35%|||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|150px||&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#00002A&#8221; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][et_pb_tabs active_tab_background_color=&#8221;#324249&#8243; inactive_tab_background_color=&#8221;#FFFFFF&#8221; active_tab_text_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;_initial&#8221; tab_line_height=&#8221;2.1em&#8221; width=&#8221;70%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; border_width_all=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_tab title=&#8221;English&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/726665584?h=a3ee618e68&amp;dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; 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culture transformation group. TIME Magazine has named Lindstrom one of the \u201cWorld\u2019s 100 Most Influential People\u201d and Thinkers50 has selected Lindstrom to be among the world\u2019s top 50 business thinkers. Lindstrom is a high profile speaker and author of 7 New York Times best-selling books. His book Brand Sense was critically acclaimed by The Wall Street Journal as \u201cone of the five best marketing books ever published\u201d.\"}\" data-sheets-userformat=\"{\"2\":7167,\"3\":{\"1\":0},\"4\":{\"1\":3,\"3\":2},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"9\":0,\"10\":1,\"11\":4,\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Montserrat\"}\">Martin Lindstrom is the founder and chairman of Lindstrom Company, the world\u2019s leading brand & culture transformation group. TIME Magazine has named Lindstrom one of the \u201cWorld\u2019s 100 Most Influential People\u201d and Thinkers50 has selected Lindstrom to be among the world\u2019s top 50 business thinkers. Lindstrom is a high profile speaker and author of 7 New York Times best-selling books. His book Brand Sense was critically acclaimed by The Wall Street Journal as \u201cone of the five best marketing books ever published\u201d.<\/span><\/p>[\/et_pb_tab][et_pb_tab title=\"Learning Objectives\" _builder_version=\"4.24.0\" _module_preset=\"default\" body_font=\"Asap||||||||\" body_font_size=\"18px\" body_line_height=\"1.3em\" tab_font_size=\"20px\" background_color=\"RGBA(0,0,0,0)\" background_enable_color=\"on\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<table style=\"width: 100%; border-color: #ffffff; background-color: #ffffff;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 50%; border-color: #ffffff; background-color: #ffffff; vertical-align: middle; padding: 0px;\"><img class=\"wp-image-1625 alignleft size-full\" style=\"caret-color: #000000; color: #000000;\" src=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono-wobi-puntos_1.svg\" alt=\"\" width=\"25\" height=\"25\" \/>Understand how customers have changed over the past three years\r\n\r\n<img class=\"wp-image-1625 alignleft size-full\" src=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono-wobi-puntos_1.svg\" alt=\"\" width=\"25\" height=\"25\" \/>Build a roadmap to better connect with your customers\r\n\r\n<img class=\"wp-image-1625 alignleft size-full\" src=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono-wobi-puntos_1.svg\" alt=\"\" width=\"25\" height=\"25\" \/>Develop a set of tools to build a remarkable customer journey\r\n<\/table>[\/et_pb_tab][\/et_pb_tabs][et_pb_tabs active_tab_background_color=\"RGBA(0,0,0,0)\" inactive_tab_background_color=\"RGBA(0,0,0,0)\" active_tab_text_color=\"#673e5b\" disabled_on=\"off|on|on\" admin_label=\"Tabs\" _builder_version=\"4.24.0\" _module_preset=\"_initial\" tab_text_color=\"#b7b5af\" tab_font=\"AvenirNextRegular|||on|||||\" tab_line_height=\"2.8em\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding_tablet=\"\" custom_padding_phone=\"|30px||30px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_tabs_controls=\"background-color: rgb(255,255,255)\" custom_css_active_tab=\"background-color: rgb(232,232,232)\" border_color_all=\"rgba(0,0,0,0.24)\" locked=\"off\" global_colors_info=\"{}\"][et_pb_tab title=\"NICHOLAS NEGROPONTE\" content_last_edited=\"off|phone\" _builder_version=\"4.16\" _module_preset=\"default\" body_font=\"Asap||||||||\" body_font_size=\"18px\" body_line_height=\"1.3em\" tab_font_size=\"20px\" background_color=\"RGBA(0,0,0,0)\" background_enable_color=\"on\" global_colors_info=\"{}\"]<p><span style=\"font-weight: 400;\">Nicholas Negroponte, architect and computer scientist, is the unquestioned guru of technology and its impact on society and business. Founder and director of MIT Media LAb (Massachusetts Institute of Technology) and OLPC (One Laptop per Child), he is considered one of the leading authorities on the transformations that define our future. Negroponte gained worldwide fame and recognition after the publication of his book <\/span><i><span style=\"font-weight: 400;\">Being Digital<\/span><\/i><span style=\"font-weight: 400;\">, in which he predicted a future in which digital technology would become an intimate part of everyday life.<\/span><\/p>[\/et_pb_tab][et_pb_tab title=\"Learning Objectives\" _builder_version=\"4.16\" _module_preset=\"default\" body_font=\"Asap||||||||\" body_font_size=\"18px\" body_line_height=\"1.3em\" tab_font_size=\"20px\" background_color=\"RGBA(0,0,0,0)\" background_enable_color=\"on\" global_colors_info=\"{}\"]<p><img class=\"wp-image-1625 alignleft size-full\" src=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono-wobi-puntos_1.svg\" alt=\"\" width=\"25\" height=\"25\" \/>Looking beyond digital and better understand upcoming challenges and opportunities<\/p>\r\n<p><img class=\"wp-image-1625 alignleft size-full\" src=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono-wobi-puntos_1.svg\" alt=\"\" width=\"25\" height=\"25\" \/>Learn about the future of connectedness, connectivity and their impact on business<\/p>\r\n<p><img class=\"wp-image-1625 alignleft size-full\" src=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono-wobi-puntos_1.svg\" alt=\"\" width=\"25\" height=\"25\" \/>Discover how innovation and creativity will be affected by our digital future<\/p>\r\n<p><img class=\"wp-image-1625 alignleft size-full\" src=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2021\/07\/icono-wobi-puntos_1.svg\" alt=\"\" width=\"25\" height=\"25\" \/>Understand the challenges associated with powering our digital lives<\/p>[\/et_pb_tab][et_pb_tab title=\"AGENDA\" content_phone=\"\r\n<div>\r\n<div>\r\n<div><strong>Agenda - Total 6 hours of content<\/strong><\/div>\r\n<\/div>\r\n<\/div>\r\n%91hypeanimations_anim id=%2219%22%93\r\n\r\n\" content_last_edited=\"off|desktop\" _builder_version=\"4.16\" _module_preset=\"default\" body_font=\"Asap||||||||\" body_font_size=\"22px\" body_line_height=\"1em\" tab_font_size=\"20px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"]<table style=\"width: 100%; border-color: #ffffff; background-color: #ffffff;\">\r\n<tbody>\r\n<tr><\/tr>\r\n<tr>\r\n<td style=\"vertical-align: middle; border-color: #ffffff; background-color: #ffffff; padding: 20px 0px 8px 0px;\"><span style=\"color: #000000; font-size: 20px;\">SESSION 1<\/span> - <span style=\"color: #666666; font-size: 20px;\">2 hours<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"padding: 20px 0px 8px 0px!important;\">\r\n<p><span style=\"color: #33cccc; font-size: 20px;\">01<\/span><\/p>\r\n<p><strong>Beyond Digital<\/strong><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<ul style=\"padding: 0px 0px 12px 0px!important;\">\r\n<li>What created the Internet? A look at \u201cpackets\u201d and the nature of bits<\/li>\r\n<li>Why biotech is the new digital<\/li>\r\n<li>The future of Artificial Intelligence and Collective intelligence<\/li>\r\n<li>The business advantages of digital<\/li>\r\n<li>What\u2019s next? Globalization 2.0<\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"padding: 20px 0px 8px 0px!important;\">\r\n<p><span style=\"color: #33cccc; font-size: 20px;\">02<\/span><\/p>\r\n<p><strong>The Future of Connectedness and Connectivity<\/strong><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<ul style=\"padding: 0px 0px 12px 0px!important;\">\r\n<li>Understanding what bandwidth really means and why it is important<\/li>\r\n<li>What is next for telecommunications: Wireless; Satellites; Net Neutrality<\/li>\r\n<li>The future of interface: Sensing based, language based and direct brain interfaces<\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"vertical-align: middle; border-color: #ffffff; background-color: #ffffff; padding: 20px 0px 8px 0px;\"><span style=\"color: #000000; font-size: 20px;\">SESSION 2 <\/span> - <span style=\"color: #666666; font-size: 20px;\">2 hours<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"padding: 20px 0px 8px 0px!important;\">\r\n<p><span style=\"color: #33cccc; font-size: 20px;\">03<\/span><\/p>\r\n<p><strong>Innovation: The Best Way to Predict the Future is to Invent it<\/strong><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<ul style=\"padding: 0px 0px 12px 0px!important;\">\r\n<li>Reflections on creativity: On differences, complexity and contradiction<\/li>\r\n<li>Why citizens are not customers \u2013 and the importance understanding that distinction<\/li>\r\n<li>Revisiting entrepreneurship<\/li>\r\n<li>Rethinking competition, capitalism and the roots of collaboration<\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"padding: 20px 0px 8px 0px!important;\">\r\n<p><span style=\"color: #33cccc; font-size: 20px;\">04<\/span><\/p>\r\n<p><strong>Powering Digital Life<\/strong><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<ul style=\"padding: 0px 0px 12px 0px!important;\">\r\n<li>How much energy do we need?<\/li>\r\n<li>Why being sustainable is the wrong goal: Doing the unimaginable<\/li>\r\n<li>The potential opportunity cost of renewable energy<\/li>\r\n<li>Why fusion is the long-term solution: Thinking nuclear and small<\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>[\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\"off|off|off\" _builder_version=\"4.16\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.16\" _module_preset=\"_initial\" header_2_text_align=\"center\" header_2_text_color=\"#000000\" custom_margin=\"||||false|false\" global_colors_info=\"{}\"]<h2><strong>Masterclass Summary<\/strong><\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.16\" _module_preset=\"_initial\" width=\"80%\" module_alignment=\"center\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][embed]https:\/\/vimeo.com\/746559187\/e9acf5591c[\/embed][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Section\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"100%\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"0px|0px|0px|0px|false|false\" da_disable_devices=\"off|off|off\" locked=\"off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" width=\"100%\" max_width=\"100%\" custom_margin=\"0px||||false|false\" custom_padding=\"21px||30px||false|false\" sticky_position_tablet=\"none\" sticky_position_last_edited=\"off|desktop\" global_colors_info=\"{}\" custom_css_main_element_last_edited=\"on|tablet\" custom_css_main_element_tablet=\"display: flex;||flex-wrap: wrap;\" custom_css_main_element_phone=\"display: flex;||flex-wrap: wrap;\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\" custom_css_main_element_last_edited=\"on|tablet\" custom_css_main_element_tablet=\"order: 2;\" custom_css_main_element_phone=\"order: 2;\"][et_pb_text _builder_version=\"4.16\" _module_preset=\"_initial\" header_2_text_align=\"center\" header_2_text_color=\"#000000\" locked=\"off\" global_colors_info=\"{}\"]<h2><strong>All Masterclass Content<\/strong><\/h2>[\/et_pb_text][et_pb_text module_id=\"session1\" _builder_version=\"4.24.0\" _module_preset=\"_initial\" text_font=\"AvenirNextDemiBold|500|||||||\" text_font_size=\"20px\" global_colors_info=\"{}\"]<strong>Session 1 - A DEEP DIVE INTO THE MINDS OF TOMORROWS CUSTOMER<\/strong>[\/et_pb_text][et_pb_button button_url=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2022\/07\/wodf_negroponte_presentation_1.pdf\" url_new_window=\"on\" button_text=\"DOWNLOAD PDF\" button_alignment=\"center\" disabled_on=\"off|off|off\" _builder_version=\"4.16\" _module_preset=\"_initial\" custom_button=\"on\" button_text_size=\"16px\" button_text_color=\"#ffffff\" button_bg_color=\"#2e3845\" button_border_width=\"0px\" button_border_radius=\"0px\" button_font=\"Coda||||||||\" transform_scale_tablet=\"\" transform_scale_phone=\"\" transform_scale_last_edited=\"on|desktop\" transform_translate=\"80px|0px\" transform_translate_tablet=\"\" transform_translate_phone=\"40px|0px\" transform_translate_last_edited=\"on|desktop\" transform_rotate_tablet=\"\" transform_rotate_phone=\"\" transform_rotate_last_edited=\"on|desktop\" transform_skew_tablet=\"\" transform_skew_phone=\"\" transform_skew_last_edited=\"on|desktop\" transform_origin_tablet=\"\" transform_origin_phone=\"\" transform_origin_last_edited=\"on|desktop\" transform_styles_last_edited=\"on|desktop\" custom_margin=\"2px||42px||false|false\" custom_padding=\"|35%|||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"|150px||\" custom_padding_last_edited=\"on|desktop\" transform_styles_tablet=\"\" transform_styles_phone=\"\" locked=\"off\" global_colors_info=\"{}\" button_bg_color__hover_enabled=\"on|hover\" button_bg_color__hover=\"#00002A\" button_bg_enable_color__hover=\"on\"][\/et_pb_button][et_pb_tabs active_tab_background_color=\"#324249\" inactive_tab_background_color=\"#FFFFFF\" active_tab_text_color=\"#FFFFFF\" _builder_version=\"4.16\" _module_preset=\"_initial\" tab_line_height=\"2.1em\" width=\"70%\" module_alignment=\"center\" custom_padding=\"0px|0px|0px|0px|false|false\" border_width_all=\"0px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_tab title=\"English\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][embed]https:\/\/vimeo.com\/726665584\/a3ee618e68[\/embed][\/et_pb_tab][et_pb_tab title=\"Spanish\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][embed]https:\/\/vimeo.com\/726666307\/29445b3573[\/embed][\/et_pb_tab][et_pb_tab title=\"Italian\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][embed]https:\/\/vimeo.com\/726666978\/f49a04fc63[\/embed][\/et_pb_tab][\/et_pb_tabs][et_pb_text module_id=\"session1\" _builder_version=\"4.24.0\" _module_preset=\"_initial\" text_font=\"AvenirNextDemiBold|500|||||||\" text_font_size=\"20px\" custom_margin=\"58px|||||\" global_colors_info=\"{}\"]<p><strong>Session 2 - <span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"WHY IS MY ORGANISATION SO DISCONNECTED TO THE CUSTOMER?\"}\" data-sheets-userformat=\"{\"2\":23431,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":14806012},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"10\":1,\"11\":4,\"12\":0,\"14\":{\"1\":2,\"2\":2236962},\"15\":\"Montserrat\",\"17\":1}\">WHY IS MY ORGANISATION SO DISCONNECTED TO THE CUSTOMER?<\/span><\/strong><\/p>[\/et_pb_text][et_pb_button button_url=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2022\/07\/wodf_negroponte_presentation_2.pdf\" url_new_window=\"on\" button_text=\"DOWNLOAD PDF\" button_alignment=\"center\" disabled_on=\"off|off|off\" _builder_version=\"4.16\" _module_preset=\"_initial\" custom_button=\"on\" button_text_size=\"16px\" button_text_color=\"#ffffff\" button_bg_color=\"#2e3845\" button_border_width=\"0px\" button_border_radius=\"0px\" button_font=\"Coda||||||||\" transform_scale_tablet=\"\" transform_scale_phone=\"\" transform_scale_last_edited=\"on|desktop\" transform_translate=\"80px|0px\" transform_translate_tablet=\"\" transform_translate_phone=\"40px|0px\" transform_translate_last_edited=\"on|desktop\" transform_rotate_tablet=\"\" transform_rotate_phone=\"\" transform_rotate_last_edited=\"on|desktop\" transform_skew_tablet=\"\" transform_skew_phone=\"\" transform_skew_last_edited=\"on|desktop\" transform_origin_tablet=\"\" transform_origin_phone=\"\" transform_origin_last_edited=\"on|desktop\" transform_styles_last_edited=\"on|desktop\" custom_margin=\"2px||42px||false|false\" custom_padding=\"|35%|||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"|150px||\" custom_padding_last_edited=\"on|desktop\" transform_styles_tablet=\"\" transform_styles_phone=\"\" locked=\"off\" global_colors_info=\"{}\" button_bg_color__hover_enabled=\"on|hover\" button_bg_color__hover=\"#00002A\" button_bg_enable_color__hover=\"on\"][\/et_pb_button][et_pb_tabs active_tab_background_color=\"#324249\" inactive_tab_background_color=\"#FFFFFF\" active_tab_text_color=\"#FFFFFF\" 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width_phone=\"100%\" width_last_edited=\"on|desktop\" custom_margin=\"||||false|false\" custom_padding=\"|40px||40px|false|false\" border_color_all=\"RGBA(255,255,255,0)\" border_width_top=\"4px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"||20px||false|false\" border_color_bottom=\"#00ffff\" border_width_bottom_tablet=\"\" border_width_bottom_phone=\"2px\" border_width_bottom_last_edited=\"on|phone\" global_colors_info=\"{}\"][et_pb_button button_url=\"https:\/\/www.wobi.com\/wp-content\/uploads\/2022\/07\/WODF-executive-summary-EN.pdf\" url_new_window=\"on\" button_text=\"english executive summary \" button_alignment=\"center\" _builder_version=\"4.16\" _module_preset=\"_initial\" custom_button=\"on\" button_text_size=\"18px\" button_text_color=\"#2e3845\" button_font=\"AvenirNextBold|||on|||||\" custom_padding=\"15px|20px|15px|20px|true|true\" button_bg_color_tablet=\"\" 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