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May 20, 2026

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Masterclass on AI & Customer Experience

Designing Smarter Customer Journeys with AI

Turn AI into a strategic ally in this Masterclass with Tricia Wang, and learn how to use data intelligently, apply AI to elevate the customer journey, and assess emerging tools with clarity and realism.

ABOUT Tricia Wang

Tricia Wang, Ph.D., is a renowned technology and strategy expert who helps organizations navigate the intersection of AI, data, and human insight. She is CEO of the Advanced AI Society, bringing together industry leaders to develop open, high-value AI solutions, and founder of Sudden Compass, advising Fortune 500 companies such as Google, Spotify and P&G on data strategy, digital transformation, and responsible AI. She also co-founded CRADL (Crypto Research and Design Lab) together with the World Economic Forum, the first lab dedicated to exploring how decentralized technologies can return agency to people.

WHAT YOU’LL LEARN

  • Develop the ability to identify valuable customer data and translate it into clear strategic actions that strengthen the overall customer journey
  • Evaluate the risks and trade-offs of AI-driven personalization at every stage of the customer journey to protect trust, ensure transparency, and sustain long-term customer relationships
  • Determine where human intervention adds the most value in the customer journey and learn to balance AI-driven efficiency with meaningful connection

“The most important survival skill—for any employee, for any leader—in an AI-driven world is to remain open, flexible, and elastic.”

– Tricia Wang

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Structure and format

Full Access

Access to each of the sessions via our virtual event platform

Interactive Q&A

At the end of the session, there will be a question-and-answer segment.

Simultaneous Interpretation

Listen to content in English or with interpretation into Spanish and Italian

On-demand Recordings

Access the recordings of each session for 30 days in our website platform

Executive Summary

Written overview of key learnings from each session

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