For more than 15 years, Jesús Cochegrús has worked in areas related to creativity, communication, and the development of ideas, especially through 3D animation, video games, multimedia, and programming. Between 2010 and 2012, Jesús was Director of Kaxan, the first Mexican company to be accepted as an authorized developer for Nintendo Wii, XBOX, and PlayStation 3. Jesús Cochegrús personally led the “Taco Master” project, the mobile video game that won number 1 on iTunes Mexico and other Latin American countries. In 2001, Jesús founded eMotion Interactive, a company that has developed national and international projects for companies such as Nike, Coca-Cola, Continental Corporations, Cadbury, Schweppes, and SIEMENS, among many others. Today, Jesús continues to run his company, combining this activity with consulting and giving lectures.

Learning Objectives

• How to connect with the new market of ‘omnipresent and hyper-connected’ customers
  
• The attributes that truly add customer value and loyalty to ‘a brand’
  
• Why and how technology plays an effective role in customer centricity